You have worked tremendously hard to start-up your business and elevate it to a level where you have built up a loyal consumer base as well as gained enough capital to make your next substantial investment. Before you distribute this capital on operations domestically, consider your current position. Can you gain more consumers? Are there more competitors than ever before? Are your products and services consistently selling well? Are your business costs going to be sustainable enough for the near future?
If the answers are unfavourable to more than three of these questions, then you should really consider expanding to an international market – here are the top reasons for doing so:
By entering a new market abroad, you open your business up to new customers.…Continue reading