5 Effective Email Marketing Best Practices for Small Business

In this always-on, mobile world, consumers receive a constant flood of marketing communications across multiple channels, including email, SMS texting, smart phone apps, social media and now even smart TVs. But email remains among the most efficient and cost-effective ways for a small- to medium-size business to promote itself and generate business.

I want your email

photo credit: Kevin Fitz

To get the most out of this important marketing channel, consider these five email best practices:

1. Start with a Great List

The best email campaigns won’t help you sell more if they aren’t targeting enough of the right people. So building your opt-in list is essential.…

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Understanding Unsecured Business Loans

As a business manager you often end up in the situation in which you need some cash fast. It might be due to the fact that you have liquidity problems or it may be as you want to make a small investment. No matter the case, you might want to consider the unsecured business loans offered by lenders like STK Finans. They can be quite advantageous but there are cases when you should not consider the opportunity.

Unsecured business loans

The Need

A startup normally needs around $50,000 on average to get operations going. Obviously, the amount can vary a lot. The unsecured loans can easily target that amount.…

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5 Ideas to Promote Your New Business

Promoting a business is like trying to become healthy. A yearly visit to the doctor won’t make you fit, but a daily exercise routine will. The same is true for your company. Rather than just a casual event, marketing is a continuous investment of time and resources to strengthen your network with potential clients, vendors, and other brands. These five points will help you think of new ways to promote your business.

Business promotion

Online promotion

If your business doesn’t have a website yet, you’ll want to step out of the ’90s and contact a web designer as soon as possible. But just having a website isn’t where online promotion stops.…

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Fundraising Rules That Small Business Owners Should Respect

Every single entrepreneur out there knows that there is a huge competition to get the money that investors have available. Fundraising is difficult, especially when you do not have experience and you do not know what to do. The common options like taking unsecured personal business loans from sites lenders like Lanemaklaren are great for smaller firms and for some people but on the long run, you have to learn how to get funding from investors.

Raising capital

If you want to drastically increase the possibility of convincing investors to give you their money, you want to follow many rules, practice and work very hard.…

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What Small Businesses Can Learn about Cyber Security from Corporate Solutions like Strixus

One of the major concerns that small businesses have is in finding the resources for Cyber Threat Detection that large corporations have at their disposal. Although small companies may not have the budget necessary to employ the latest cyber security threat detection for their companies, they can learn what it is Strixus does and how even a few small tweaks to their current cyber security can offer added layers of protection.

Cyber security tips for small business

According to CEO and co-founder of Massive Alliance, Brook Zimmatore, “It’s all about learning how we go about identifying threats. If you need a place to start, there are key areas of concern.”

A Very Basic Look at What Strixus Is and Does

What Strixus does that is above and beyond the ordinary cyber security platform is use a multi-level approach to identifying threats.…

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Building a Brand: Important for Your Small Business

Surprisingly, there is a substantial amount of small businesses that don’t understand the importance of building their brand. The assumption when most people hear the word brand is that it applies to how cool or memorable your logo is or how catchy the name might be. While both of these are important, the real concept behind the brand and what it means to your business is a little different.

Brand building

In simple terms, a brand is the perception that a customer, consumer or community has about the business. It is where the mind goes when it hears the name. Think Nike or Dell or Wal-Mart.…

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What You Don’t Know About Commercial Insurance Might Cost You

Commercial insurance is a cost that is an inevitable part of running a small business. Many business owners look at it as a type of tax that is just part of being in business. Many of these same business owners think negotiating for a lower premium is not worth their time because the coverages are all very similar. This could not be farther from the truth.

Commercial insurance

There are several things related to your commercial insurance policies that can drastically affect what your business pays for premium. Here are 5 factors that can help your business save when purchasing commercial insurance.

Know the difference between General and Professional Liability

General Liability Insurance is the most basic type of liability coverage any business can secure to protect their business.…

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Could a Podcast Benefit Your Small Business?

If you’re running a small business, you’ve probably read dozens (if not hundreds) of articles telling you what you should be doing with your digital marketing. PPC, SEO, responsive websites, videos, infographics, content generation… it’s easy to find a veritable laundry list of ideas all meant to increase your exposure to new potential clients, or to stay in touch with those you do reach.

Podcasting for business

All of those content items are developed for a purpose: converting visitors into clients. But topical articles are just one piece of the puzzle. Increasingly, potential clients are wooed not just by finding the product or service they’re looking for, but by being reached on a personal level.…

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How Reverse Mortgage Will Help Save Your Business

As a small business CEO, you know that businesses go through cycles. Sometimes business is so good that you can’t keep up with demand. Other times, it seems like the market is stuck in the mud. Customers are not coming through the door and your expenses keep piling up. What can you do? Banks won’t finance your business, even though you have a long history in the market.

Business funding via reverse mortgage

Well, if you are over 62-years-old, I have a secret financial weapon which could help you save your business. It’s called a reverse mortgage, and it could be just the ticket to get you the money you need.…

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3 Tips To Help You Actually Enjoy Your Next Business Trip

Business travel can be very stressful. From taking time away from your normal office routine to missing your friends and family back home, it can be hard for anyone to actually enjoy a business trip regardless of the destination. But with just a few little tweaks to your itinerary and your way of thinking, you can transform mundane corporate travel into something that breaks up the blandness of your everyday life and actually brings joy into your professional career.

Business traveller

To help make that a reality for you, here are three tips to help you actually enjoy your next business trip.

Add In a Day of Fun

Not all business travel schedules will allow for an extra day or two on the company’s dime.…

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