Every entrepreneur understands that developing a great reputation is fundamental to business success. If you’re operating entirely, or even partially, online, the perception that your customers have of your brand, and the way you meet their expectations, is all-important.
Here are some of the steps to building a great online business.
1. Create a clear brand
When customers walk into physical premises, they get an immediate impression of the sort of company they’re dealing with. Is it highly professional, friendly, open, and welcoming or frankly indifferent to them? When the first point of contact for potential customers is your website or social media page, you need to communicate with absolute clarity what they can expect when they deal with you.…Continue reading