3 Keys to Gaining Customers and Differentiating Your Business

Marketing — like every industry under the sun — is undergoing rapid, radical change thanks to digitization and modernization. But that doesn’t mean the fundamentals of marketing have changed, too.

Discussing digital marketing strategy

As a small business, you still need a clear understanding of who your customers are, what language and communication style works for them, and which medium of communication they prefer. “The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd” by Allan Dib effortlessly describes these key foundations for small and midsize businesses.

Dib is an experienced, successful entrepreneur. He has spent many years starting and growing businesses in information technology, marketing, and telecommunications.…

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Predict Your Profit: A Guide to Prospering with Predictive Marketing

The best companies don’t just market to their current prospects, they market to their future buyers too. Learn how to do that with predictive marketing. The marketing landscape looks completely different than it did 25 years ago. Social media marketing and online advertising have changed the way we market, and now there’s more new technology marketers love.

Use predictive analysis to enhance marketing efforts

Predictive marketing analytics is the next new marketing trend, and it looks like it’s here to stay. Eighty-two percent of marketers believe that predictive marketing needs to be a part of any marketing strategy. We’re at the point where businesses can’t afford to not invest in it.…

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Riding the Tide: 10 Packaging Trends for 2019

When we’re packaging our products, we’re always wary of looking too trendy. That said, packaging needs to be visually attractive, practical, and relevant. What will buyers be looking for in 2019?

Packaging Trends 2019

Here are 10 features we are forecasting will have maximum shelf appeal.

1. Soft colors

What we’re not doing for packaging in 2019 is anything that could be considered “aggressive”. This applies mainly to the most obvious detail – packaging color. Expect more subdued hues and pastels. Dove gray, muted celery, and whisper pink are a few examples.

2. Minimalist design

In advertising, there’s the old adage, “show, don’t tell.” What if your product is so great, so essential, that there’s little need for showing or telling?…

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The Importance of Developing a Successful Company Culture

The words “company culture” have become somewhat of a buzz-phrase over the past few years. What does it really mean, and why is it so important to develop a successful company culture? “Company culture’ is basically the shared values and beliefs that the organization’s leaders/owners develop and message to employees using various methods.

Benefits of positive corporate culture

Your culture should represent what the company stands for. Not just on an esoteric level, but also how decisions and various motivating factors allow the company to progress.

A Thriving Corporate Culture Helps Your Business’s Future

Developing a thriving company culture can have many benefits for your business and its future.…

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How Good is Your Business Credit Score?

Your business credit score reflects your firms’ responsibilities and values. While it’s easy to view money as something to hoard and churn out alone, your credit score however is also a symbol of your success. It signifies to others what you’re capable of, and what you may go on to achieve. If you need a loan from a bank, want to lease an office space or seek an investment, the business credit score is the data they’ll use to judge you to see if you’re worth their time and money.

Tips for boosting business credit score

The difficulties aren’t too far apart from the personal credit score, in the end.…

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3 Reasons Why You’re Not Making Any Money Trading Forex

If making money trading on the Forex markets was easy, we’d all be millionaires. Sadly, Forex trading requires a certain skill set, and a certain degree of luck. Nonetheless, if you manage to perfect your trading strategy, you can be one of those Forex traders who makes money. It might not be enough to make you mega rich, but it could be enough to pay for a few extras in life, such as a dream vacation.

Making money doing forex trading

In this article, we’re going to look at the most common reasons why Forex traders don’t make any money from their trading activities.

Reason #1.

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How to Find Skilled Workers During a Labor Shortage

The key to getting any job done properly is to have workers that are skilled, experienced and if necessary qualified. Unfortunately while a low unemployment rate is generally good for the economy this can make it very difficult to find an appropriate skilled worker for your needs.

How to attract skilled labor during labor shortage.

Fortunately, it is possible. You simply need to follow these tips to find the right skilled worker.

Use An Agency

The most obvious approach is to use a reputable agency such as Brix Projects. They will have skilled unemployed workers and skilled workers that are currently employed but are keeping their options open.…

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How to Ensure That Your Business Remains Organized

Owning a small business and running it on your own can be a difficult thing to do. Besides doing the work that you do best, you also have to take care of your finances, sales planning, marketing, etc.

When customers come pouring in, it’s easy to lose track of everything you have to do. And once you begin falling out of sync with all of your responsibilities, it can be very difficult to get back on your feet and recover. After all, your small business is only as organized as you are!

Organize your business

With that in mind, here are some useful tips to help you ensure that your business remains organized.…

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Amit Raizada And Vision Venture Partners Form Successful Collaboration

Whenever we think of successful investments and investors, the name Amit Raizada is one that is sure to follow closely behind. In his latest investment move, Mr. Raizada is lending his talents and insights to Vision Venture Partners LLC where he works as a partner. This Vision Venture Partners collaboration has the veteran investor providing direction and strategic development options for the company’s existing investment portfolios.

Amit Raizada of Vision Venture Partners

In particular, he is advising on investment matters pertaining to due diligence, transaction structuring, risk mitigation, and identifying growth opportunities. This partnership promises to be a fruitful one, and follows on the heels of Raizada’s already successful career as an investor and entrepreneur.…

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Key Differences between Health Insurance and Personal Accident Insurance

The idea of getting into an accident is frightening, as well as the idea of having to leave your family behind in a worst-case scenario. Life is unpredictable after all, and anything can happen in the blink of an eye. Signing up for an insurance plan is a good way to prepare yourself and your family for the challenges you might meet along the way. In exchange for a premium, your insurance can provide you and your loved ones’ health, hospitalization, and even death benefits.

Man in hospital

There are many types of insurance plans in the market these days, and choosing the right one—before you need it—can be a difficult task.…

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