6 Effective Marketing Tips for Freelancers

Did you know freelancers contributed around $1.4 trillion to the US economy in 2017? And this number continues to grow each year. With the increase in popularity of remote work, freelancing is becoming a popular part-time or full-time career option for many people.

Remote worker freelancing for a client

The thing is, with an increase in demand and supply comes an increase in cut-throat competition for independent workers. In order to stand out in the world of freelancing, it is important to put your best foot forward.

Here are 6 effective marketing tips for freelancers to help them kickstart a successful remote work career.

Identify key focus areas

Before any career move it is important to have a clear understanding of your expertise and desired focus areas.…

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The Leadership New Teachers Need to Flourish

A key factor steering the economic growth of any country is a knowledge-driven workforce and the significance of the teaching profession towards the same cannot be underrated. Teachers play a vital role in building a strong human capital base and shaping the future of a country. However, while there is the need to recruit and retain quality teachers, there is a growing concern across the globe with regard to the attrition rate.

Accentuating teacher leadership role

Research put forth by the U.S. Department of Education suggests that 17 per cent of new teachers leave the classroom within 5 years. This has led to a decline in instruction quality, making it necessary to adopt strategies that improve teacher recruitment and retention.…

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Cold Calling Vs. Social Selling – Why Not Both?

This issue is one of those debates that nearly feels talked to death. The amount of spilled digital ink on the subject could fill out about a hundred blogs, and there would still be some opinions left over.

Marketer doing cold calling and social selling

For some, the rift between cold calling and social selling proponents is generational in nature, with cold calling representing the old, intrusive and no-longer effective form of selling, while social selling is the new and improved way of connecting with prospects. To others, social selling is just an ineffective “preaching to the choir” that connects you with people but doesn’t actually make a sale.…

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10 Tools a Small Business Needs for Streamlined Communication

If you own a small business, then you know how important communication is – yet how overwhelming it can seem at times. That said, you need tools that can help you in streamlining your business communication.

Using tools for streamlined communications

Without further adieu, in this article, we’ll outline ten communication tools that can help you in handling inquiries from customers and even how your team works together.

1. Social Media Platforms

Through social media pages on platforms such as Facebook, LinkedIn, Instagram, and Twitter, you can effectively connect your business with prospects and existing customers. Thanks to built-in messaging, people can easily message you anytime, and it’s essential to be sure that you are replying quickly.…

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7 Tips For Organizing The Perfect Business Launch

First impressions last longest. This saying also applies in business and that is why there is always a lot of stress attached to business launches. Corporate events are usually the most tedious as you cannot just play simple fun events. Do not fret yet. We would walk you through seven tips for organizing the perfect business launch.

Fun business launch event

1. Get your plan on paper

The first step is to get a pen on paper or if you prefer, type on your computer. It is time to start planning. You should know how many people you want at your event, the place you want to use, the goals you want to achieve, and how you want your event to look.…

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Why Dash Cams Are So Important (Infographic)

As you already know, life can bring many unexpected events. You never know when something odd or unbelievable is going to happen. Using your smartphone to capture evidence can help but this can be tough when you’re driving an automobile. Instead, you should think about buying a dash cam.

Dash cams in a car

photo credit: Wikimedia Commons

The dash cam benefits are immense, especially for your business fleet. With a good dash cam, you can guarantee that you’ll be able to record footage of unexpected incidents.

For instance, you can record car accidents, meteors, and strange weather events. This footage could prove to be very beneficial to you in the future.…

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Can Your Business Recover From Criminal Accusations?

It’s very possible that your business is the center of your life. You have put your heart and soul into it, and you have put lots of money, time, and energy into it as well. Through an unfortunate set of circumstances, though, your business has been accused of criminal activity. You know that this activity never happened, but you still have to deal with the accusations in a court of law. You may be wondering if your business can recover after this type of situation.

Businesswoman facing accusation

You have to do everything possible to clear your name and the name of your brand.…

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What Should a Small Business Website Include?

There is little doubt that a website is essential to the success of any business. Fortunately, it is relatively easy to create one.

But, creating a website is not enough, you need the right features on your page and enough advertising to encourage people to visit. Of course, having great content will help to keep them on your page and get them purchasing your products/services.

Browsing business website

Before you consider what elements need to be included on every website, you should consider getting expert help from a firm like this Web Design Bondi. You’ll quickly realize it’s worth every cent.

Who Are You

The average visitor to a website will only stay on a page for approximately 15-30 seconds.…

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Making an Impact on Your Credit History

Bad credit can be a serious problem for your future. When you’re looking to take out a loan or begin your own company, having the right score can make all the difference. Those who have low scores are often viewed as a risk by lenders and are denied the chance at finding fair financing options. While you might not be able to change your score in an immediate way, there are several steps you can take to make a positive impact on your score.

improving credit score

Give yourself a moment to take a look at some of these ideas on how you can improve your score.…

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Professional Negligence Claims – All You Need to Know

As a small business owner, you will often rely on the services of outsiders to handle certain aspects of the business. This is a smart way to complete important business tasks, reduce stress and free up time to focus on the business.

Professional negligence

You expect this work to be carried out expertly but sometimes you might find some kind of issues or mistakes which can be costly and frustrating. So, what should you do about it?

Professional Negligence Claims

If you feel that you have been let down by a professional then you may be able to file for a professional negligence claim.…

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