Outsourcing Marketing Functions: 7 Things Chief Marketing Officers Should Consider

While outsourcing exists in every nook and cranny of various industries, it is the B2B marketing sector, which is rapidly expanding with its aid. However, for the chief marketing officers (CMOs), outsourcing functions need more thought that you could imagine.

Outsourcing

We’ve seen copious examples of this with the outsourcing commercials. And at present, it has expanded to digital content creation, analytics and so on and so forth.

Here are some of the factors we’ve pinpointed for CMOs to take into consideration while outsourcing marketing functions.

1. Remembering The Purpose Of Outsourcing

Why do companies outsource?

According to a Deloitte’s Global Outsourcing Survey 2016, companies outsource owing to the following reasons:

  • Use it as a cost-cutting tool – 59%
  • To enable focus on their core business – 57%
  • To solve capacity issues – 47%
  • To enhance the service quality – 31%
  • Critical to business needs – 28%

Sometimes, CMOs tend to forget why they are outsourcing in the first place, which should not be the case.…

Continue reading

3 Ways To Get More For Your Money When You Start A Business

It’s one thing to run a business and it’s another to grow your business. The difference between the two is the use of the Pareto Principle, better known as the 80-20 rule. According to this principle, 80 percent of your results will come from only 20 percent of your efforts.

Business operations

Since the aim of every business is to increase profits, a person who runs a business focuses on marketing and sales. Meanwhile, someone who grows a business will also focus on marketing and sales—but they will also apply the Pareto Principle to overheads. He or she will try to isolate the 20 percent of B2B services that increase 80 percent of the business’ performance.…

Continue reading

The Power of Anticipation

As a professional you experience a multitude of problems on daily basis.  If you don’t know how to handle all the pressure, then you’ll break. So, what should a professional do? Read on.

Thinking businesswoman

“Just try and be present” is something people with anxiety and stress hear an awful lot. It’s not bad advice, but it’s also a little vague. No one really says what “being present” means. If it means moving forward with your life even in the face of adversity, then that’s a good thing to tell people.

We all want to be able to close our eyes and just experience life as it is in that particular instant, but it’s so much easier said than done.…

Continue reading

Business Taxes That Small E-Commerce Businesses Should Be Aware Of

Managing taxes for your business is, well, taxing. It involves a lot of paperwork and several receipts, all of which you need to properly sort out and file. Even if you’re running a small business, taxes are still part of your responsibility, and this same goes for small e-commerce businesses.

Calculating taxes

Are Online Businesses Required To Pay Taxes?

One common misconception is that selling online does not involve paying taxes. Some e-commerce store owners may not know this, but paying taxes may be required in the area where your business market is operating.

In some places, taxation includes Internet marketplaces – that is, e-commerce websites like Amazon and eBay whose products are sold by individuals and not by the websites themselves.…

Continue reading

4 Ways to Optimize Your Business Landing Pages

Business landing pages need to pop. Consumers and clients are very picky, and who can blame them when there are so many options at their disposal? Statistics show that 81% of shoppers do research online before making a purchase, 22% of businesses are happy with their conversion rates, and 72% of consumers who did a local search visited a store that was within 5 miles of their location.

These are impressive statistics, and one that really sticks out is that 78% of businesses aren’t happy with conversion rates.

Landing page optimization

It’s time to break away from this trend and make small changes to your landing page that can have a major impact on your sales.…

Continue reading

4 Skills to Master for Improving Business Processes

Business owners often look for ways their companies can improve. After all, nothing is ever perfect and the more your company evolves, the more likely it is you’ll succeed long-term. Fortunately, improving your business doesn’t mean you have to make drastic changes. There are small skills everyone in your company can learn to help improve your business processes. Start by focusing on these often-overlooked business skills.

Developing business skills

1. Problem-Solving Skills

Problem-solving skills are essential to every business, but it’s not something that comes naturally to everyone. Consider offering a Six Sigma certification program to your employees to help them improve their problem-solving skills.…

Continue reading

The Rise of Do-It-Yourself Home Business Security

Running a home business? If so, then home security is even more important for you. Not only protecting your personal well-being, but you also need to protect your business’ continuity.  Indeed, it’s essential for peace of mind. It doesn’t matter if you live in a normally safe neighborhood. Unwanted, nefarious intrusions can happen anywhere, at any time.

Business premise security padlock

For a long time, folks have been relying on security companies to guarantee their protection. However, many people are now finding it better to find their own ways of securing their home business. Here are some ways you can perform DIY home security.

Secure the Exterior of Your House

The outside of your house is what a criminal is going to use to determine whether it’s worth breaking into.…

Continue reading

Tips on How to Make Your Small Business Stand Apart From the Rest

Owning your own small business has many benefits, but they are benefits only awarded to the few willing to put in the work to receive them. With seemingly so many willing to at least attempt the feat, it is difficult to make your business stand apart from the rest in a beneficial way.

Shop owners

It’s rather easy to grab the spotlight for failure. It happens every day. With that in mind, below are a few ways you can build a solid foundation for years of dedicated customers and progressively growing profits.

Advertisement

Have you ever attempted to get the word out about a yard sale, church function, or a benefit for a friend or service?…

Continue reading

4 Reasons Your Business Might Need a Consultant

Managing a business comes with great responsibility, and CEOs can often feel like the responsibility of a whole company is resting firmly on their shoulders. There are times when a consultant can help carry some of that weight, whether that’s launching and marketing a new product or progressing your business through a specific stage of development.

Business consulting

But consultants can help businesses in many ways and do so much more than just lending a strong and steady hand. Here are four reasons your company might need one.

1. You need specific skills

Often as a CEO, you’ll need someone for your business with a set of specific skills.…

Continue reading

Top SEO Techniques and Strategies for 2018 (Infographic)

SEO continues to play a critical role in the marketing industry. Currently, nearly all consumers are using the various search engines to look for product information. Marketers have no otherwise but to look for better ways of marketing their products online. The competitive advantage of any store will now be achieved through the available online platforms.

SEO 2018

Entrepreneurs need to be keen while choosing the best SEO strategies to use for their online marketing campaigns. First, the strategy you choose should be industry specific. You need to get to clients where they are found most. Clients can be categorized depending on their demographics and the kind of products you are using.…

Continue reading