5 Strategies to Attract and Retain Customers

Every business out there has to find a way to retain current, but also attract new customers. Offering a quality product or service is what matters the most, but what good will it do if no one knows about it?

Customer retention strategy

Hence, having a well-defined strategy that will get you new customers, but also keep the ones you have satisfied, needs to be one of your top priorities. Of course, that strategy has a lot to do with smart marketing efforts.

Promoting your business is a must and this issue can be divided into a few segments:

  • social media
  • blog
  • online ads
  • email marketing
  • affiliate marketing

Social media

It is common knowledge that social media platforms such as Facebook, Instagram, or LinkedIn have never been more popular.…

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3 Keys to Gaining Customers and Differentiating Your Business

Marketing — like every industry under the sun — is undergoing rapid, radical change thanks to digitization and modernization. But that doesn’t mean the fundamentals of marketing have changed, too.

Discussing digital marketing strategy

As a small business, you still need a clear understanding of who your customers are, what language and communication style works for them, and which medium of communication they prefer. “The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd” by Allan Dib effortlessly describes these key foundations for small and midsize businesses.

Dib is an experienced, successful entrepreneur. He has spent many years starting and growing businesses in information technology, marketing, and telecommunications.…

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5 Ways to Woo New Customers

Attracting – and keeping – new customers is no easy task for any business. But if you’re not expanding your customer base, you’re not growing or increasing your profits. Use these five methods to woo new customers and keep them around.

Attracting new customers

1. Be Responsive. Be Human

The quickest way to turn customers off is to provide poor customer support. Ignoring messages and feedback gives the impression that you don’t value your customers – the lifeblood of your business.

A colleague once contacted several companies when he was looking to have his new home built. Some he called; some he contacted through email.…

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