Recession Worries? Tips for Bootstrapping Your Business

No one likes recessions. For businesses, however, they can be disastrous. While there is no single way to survive (or possibly even thrive) in a recessed economy, there are steps that every business owner can take to brace themselves for the coming storm, and possibly even come out the other end in good shape.

Bootstrapping

In this article, we take a look at a few tips that will help you bootstrap your business for the looming recession.

Market Smart

When buttoning down the hatches, it’s almost reflexive to pause any business activity that doesn’t correlate directly with keeping the lights on. Certainly, there are situations for which this should be the case.…

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3 Ways to Squeeze Every Penny Possible Out of Your Startup

If you’re looking at setting up a new business, the statistics for success are never great motivation. According to the Small Business Association, 30% of startups fail within their first two years, while 50% fail within five. After a decade, around two-thirds of all new companies will have closed their doors for good. Furthermore, the second most common reason for failure is lack of cash.

Why startups fail?

Managing expenses properly plays a pivotal role in the well-being of any company, but budgeting during the early days of your business’s existence forms the cornerstone of a healthy game plan for long term success. With this in mind, we’ve decided to highlight three easy ways of squeezing every penny, to ensure that your shoestring budget-run business has every chance of being a roaring success for many years to come.…

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6 Ways to Grow Your Business and Not Break Your Bank Account

There are a number of ways to market your business. But they can cost a great deal of money that you don’t have yet. If you’re looking for a way to grow your business and get your name out there inexpensively, you need some skill and effort. The following are tips on how to grow your business without breaking the bank.

Growing your business

Free Publishing

You don’t need to spend a penny to give customers what they want. Publishing content that pertains to your business and entices customers can be done without shelling out any money through newsletters, blogs and emails. But in order to do this wisely, you need to come out with current material that is useful to the consumer.…

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5 Local SEO Tips for Cash-strapped SMB CEOs

Are you a small business CEO working on a shoestring budget? Are you looking to make your mark on the local SEO scene? Then here are some tips to help you cruise along the online route smoothly without stretching your budget.

Local SEO

Related: Local Onpage SEO: My 11 Point Checklist

1. Create Local Places Pages

If you want to build a local SEO presence, then ensuring that you have a local business page for all three major search engines i.e. Bing, Yahoo and Google, is imperative. True, you will have more to take care of in terms of three different listings and dashboards but it is well worth the effort in the long run.…

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