What Is Big Data? Understanding the Role Data Plays in Modern Business

Are you trying to figure out the true significance of big data to your business operations, but feeling overwhelmed by the answers? Use this basic primer to learn its value and how it’s used. It doesn’t matter how big or small your business is. If you don’t make proper use of data, then you can’t make smart decisions.

Marketers analyzing consumer data

The introduction of big data has been changing the way businesses operate for years now. Some 97.2% of companies are now investing in big data and AI to help them run their business. So now you have to answer this question: what is big data, and how can it help?…

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Top Tips for Gathering Actionable Data for Your Business

Understanding your customer base is one of the key elements of running a successful business; but that can be a much more difficult prospect than it sounds at first brush. How do you gather quantitative data about potential customers? How can you analyze it for actionable information? How do you deploy those suggestions in your business framework?

Actionable data analytics

All of these questions are big ones for businesses which are trying to be more data forward. But fortunately, there are plenty of systematic ways to answer these questions. For our purposes, we’ll be elaborating on some of the best ways to collect actionable data for your business.…

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