What Is Big Data? Understanding the Role Data Plays in Modern Business

Are you trying to figure out the true significance of big data to your business operations, but feeling overwhelmed by the answers? Use this basic primer to learn its value and how it’s used. It doesn’t matter how big or small your business is. If you don’t make proper use of data, then you can’t make smart decisions.

Marketers analyzing consumer data

The introduction of big data has been changing the way businesses operate for years now. Some 97.2% of companies are now investing in big data and AI to help them run their business. So now you have to answer this question: what is big data, and how can it help? Keep reading to learn the answer to this question.

What Is Big Data?

With all the information available on the internet today, how are you supposed to use it? That’s what big data is for. Big data is the process of taking a large set of data and using tools to analyze it to make use of it. Companies are continuing to come up with new tools and methods of analyzing this information to try to gain new insights that can help their businesses.

What Benefits Does Big Data Provide?

Sure, a large corporation has the means to pour resources into analyzing data. But can you make use of this data as a smaller business? You can, and it isn’t as hard as you think. You can make use of big data to help your business in several ways.

Identify Trends Early

Have you ever browsed Amazon products and wondered how they know what products they recommend? Big data is what creates these recommendations. By analyzing consumer behavior, you can predict the products that people want to buy. You don’t need massive scale to do this. You can start with your own store to identify trends with your customers.

Businesses Make Smarter Decisions

A/B testing is in use everywhere in eCommerce. If you don’t know what it is, A/B testing is the process of testing several versions of a web page to determine what version produces the best results. If you have a decent amount of traffic, you can run these tests yourself to determine the headlines, images, and emails that produce the best results.

Analyzing consumer trends and A/B test results

More Connectivity Between Services

You don’t have to keep your data isolated. You can connect it to other sources to do more analysis. Many services allow you to use their data with other services or your own organization to add functionality. Services like PieSync are also there to sync data so you can make sure that your data is consistent across all the platforms you sign up to use.

Creates Additional Revenue Streams

If you have data that is valuable, other people will pay for it. Many companies now offer subscriptions for their data. This subscription lets other parties use your data to make better decisions.

Big Data Is the Future

So, what is big data?

It’s the future. Consumers are producing more data than ever before, and this trend isn’t likely to die down anytime soon. If you don’t make use of it, your competitors certainly will. Make sure you use this data to keep ahead in the race for more customers and bigger profits. Are you looking for more business trends and advice? Head over to our blog for more articles that can help your business.


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