Everything we do produces data. In the past, that data has to be recorded to be useful in any meaningful application. Today? Today you cannot escape it. Apps track each other, information that you gave to one site might be available to others, and of course your behavior, your accounts, and more are all logged. Your behavior is worth money, and today they can quantify it and commodify it.
There are new privacy laws coming into effect that are set to improve the control you have over how other company’s track you, but they are still slow coming. What is more, the power and potential of what data science and Big Data can do for the world mean that it is in everyone’s best interest if certain types of data are universally available – albeit not connected to you.…Continue reading