Business Intelligence Consulting: Unlocking the Potential of Big Data

Data-driven decisions are critical to the success of any business. Yet, many organizations struggle to unlock the 100% potential of their data. That’s where business intelligence (BI) consulting comes in. Business intelligence consulting services help to make sense of data to make better decisions.

Business intelligence consulting

There are many different types of business intelligence services. Of course, it is best to get assistance with every business aspect. And here are the key business consulting services an entrepreneur might need soon.

1. Business Strategy Development

Many advisory materials will yell that you need a strategy. But where to start, and what does that vague concept mean? Business intelligence consulting answers that question using big data. The consultant:

  • Gathers maximum facts that are relevant to your niche. SWOT and PESTLE analysis is a mere start of the complex research;
  • Visualizes the business direction. That is when the expert gives you business insights about forming the values and comprehending the purpose fully;
  • Fixes the mission idea. That is the stage where your business intelligence service answers relevant questions.
  • Identifies objectives. The expert will also find the key performance indicators (KPIs) that show progress;
  • Helps with tactics, operations, and budget allocations.

Remember that the business intelligence service of your choice analyzes your business. Hence, the specialists create a result-oriented action plan to attain the goals you prioritize.

2. Business Intelligence Integration

The business intelligence integration process is complex. That includes data mining, warehousing, and processing. As a result, business consultants enable the transformation of raw data into valuable information. The company can make decisions based on current trends and customer behavior.

3. Sales Intelligence

This service analyzes all sales-related data to help businesses increase their conversion rates. The data may include customer contact information, purchase history, and interactions. By understanding that data, businesses can make more informed decisions.

4. Market Intelligence

Market intelligence is all about understanding the market trends impacting your business. Given the market volatility, such knowledge is indispensable. That service uses data to identify these trends. The result is helping businesses make better decisions about their products, pricing, etc.

5. Competitive Business Intelligence

A market is a competitive place 24/7. Given deadlines that are always tight, it is vital to sustain competitiveness. And competitors are never merciful to you! Hence, it is always nice to be a couple of steps ahead. The mentioned service uses big data to help businesses understand their competitors fully. So, you can see their positives and weaknesses, strategies, and mistakes — and snatch the advantage! That information can better decide how to compete in the marketplace.

6. Customer Intelligence

Customer intelligence is for understanding your customers. This service uses data to help businesses understand customers’ needs, wants, and behavior. That information can help improve product development, marketing, and sales decisions.

7. Financial Business Intelligence

This service uses data to help businesses understand their financial health. That information is vital for determining pricing, investment strategies, and cost-cutting measures. Plus, the service can help businesses understand the financial impact of their decisions.

Software developer working on a project

8. Custom Software Development Based on Big Data

Frequently, businesses need to develop custom software to support their business intelligence efforts. Data-based business insights hubs help enterprises understand their data and develop custom software. That might mean developing a holistic ecosystem or stopping on an app that unifies all information. Of course, the choice is yours. Yet, it is always advisable to contribute more for future growth. Moreover, such custom digital systems are scalable and may aid you in the long run.

9. 100% Accurate Data Migration Services

The transformation journey cannot be complete without data migration. Data is the backbone of business intelligence and needs to be accurate. Erroneous information may lead to disastrous results. Besides, you have spent enough time and resources on research. So, do not hesitate to look for a reliable company that will do the job flawlessly.

10. Data Visualization Help

Data visualization is another most influential aspect of business intelligence. The analysis process is difficult to understand without graphs, charts, and other visualizations. Besides, it is easier to make decisions when you can see all the related information in one place.

11. Data Cleansing and Enrichment

If you have big data, it is inevitable to have some inaccuracies and inconsistencies. Data cleansing is the process of identifying and correcting those errors. Data enrichment is adding relevant information to improve the quality of data. Both processes are essential to business intelligence.

12. Unlocking Data Mining Benefits

Big data fuels wiser business decisions that sustain your vast revenues. Business insights on that constituent will enable you to make better business decisions. When done correctly, data mining can be a powerful tool for business intelligence.

13. Bid Data Feeds Machine Learning Technologies

That subset of artificial intelligence enables computers to learn from experience. Machine learning may attain that without being explicitly programmed. It helps business intelligence in various ways! For instance, that can be about identifying patterns, making predictions, and making recommendations.

14. Robust Reporting

Business intelligence reporting is an essential part of the decision-making process. Notwithstanding, it is always troublesome to form reports when there are terabytes of data. If that is there, you can take help from business intelligence reporting tools.

15. Embedded BI for Apps and Websites

Business intelligence is not only restricted to certain platforms or software. It has infiltrated all aspects of businesses, including websites and apps. Many companies are now embedding business intelligence into their websites and apps. That way, they can offer their customers a better experience.

business intelligence software


Business intelligence is a process that uses data to generate insights that help businesses act wiser. Big data migration, visualization, cleansing, and enrichment are important aspects of business intelligence. All that is vital to ensure your business’s success.


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