The potential of solutions associated with gathering, deploying and analysing data on a large scale is steadily becoming clear to more and more companies across a broad range of industry sectors and right around the world. But while the use of big data is particularly big news for large companies, there are also lots of useful ways in which it can be deployed by smaller scale operators as well. Here’s a look at just a few.
Support for strategic decision-making
Having good judgement of where market opportunities are or where they might emerge has always been a key asset for small business leaders and the companies they run.…Continue reading