Every small business owner wants to make money. In fact, revenue is the very definition of being in business. But is there such a thing as an overreliance on revenue to drive your business?
Definitely – and it could be damaging your company.
Successful entrepreneurs need a deeper meaning attached to the growth of their business. Are you trying to save the world? Are you trying to provide the best service or product in your industry? If you’ve already found this deeper mission, then you can afford to focus on revenue. But if your goal is simply to make as much money as possible, you may be out of business sooner than you think.…Continue reading