How to Improve Customer Outreach and Your Business Reputation

Communicating with customers is an important part of running a business. If you want a healthy cash flow, you need to understand and effectively conduct customer outreach.

Customer outreach

Customer outreach is meant to benefit your business and encourage more people to buy from you. But, it can end up hurting your business reputation if it isn’t carried out right.

After 30 years as an entrepreneur, I know a few things about establishing a customer outreach plan, keeping a business reputation intact, and improving outreach processes.

What is customer outreach?

Customer outreach is the process of connecting and communicating with customers and enhancing relationships.…

Continue reading

Improving the Image of Your Business Through Charity

Cultivating the right appearance of your business requires a bit of insight. In order for you to see continued success in all that you set out to do, it is very important to consider how your company interacts with the public. While there are plenty of organizations out there that offer assistance in regards to public relations, you also might want to think about what you can do on your own to improve the image of your business.

Business experts like Eugene Chrinian stress the importance of charity work for businesses of all sizes. By involving yourself and your company with various charities, you are giving yourself the opportunity to make a difference for your business and for the community that exists all around you.…

Continue reading

Startup Shortcuts: Smart and Cents-able Ways to Make Your Little Business Look Like a Big Player

Starting a new business takes a lot of time: you have to decide between forming a corporation or an LLC, you have to find the right people to employ, and you have to build a website and/or find a brick-and-mortar building to rent or buy. When you first start, it may seem like it’ll take years before you are noticed by anyone.

Appear bigger

Fortunately, there are things that you can do while you’re still growing to make your business look like a real player. If you do a few things correctly, people will start taking notice of you sooner rather than later and you can claim your market share sooner than you might think.…

Continue reading

Five Ways to Improve your Image as a CEO

As the Chief Executive Officer for your company you’ll probably be involved in a great deal of important affairs and decisions. As well as this you will often have to represent your firm and can essentially be a walking advert for the business. Subsequently, the way you present yourself to both customers and staff alike should automatically command respect and create a strong air of professionalism – otherwise you risk losing this.

Successful CEO

It’s true that a lot this is down to your business knowledge and acumen, but a hugely important aspect is your image. This means the clothes you wear, your transport and even things like the quality of your personal presentations; all of which need to present you in the right way.…

Continue reading

Five Ways to Deal with a Ripoff Report

It happens. Someone posts a rant about you or your business on Ripoff Report (ripoffreport.com). Maybe it’s riddled with inaccuracies. Or perhaps the person who posted the report isn’t even a client, but instead a competitor who trades in fake reviews, hoping to direct potential clients away from your business to their business.

Fraud alert

Whatever the case, the bottom line is that the scathing profile on Ripoff Report could be decimating your business.

Under these circumstances, what are your options? Our friends at Kelly / Warner Law offers the following:

Option #1: Snap Back (Hint: Not Always Recommended)

We didn’t say every option provided would be an advisable one!…

Continue reading

How Safe is your Company from Losing Credibility?

Carmakers that need to recall defective vehicles lose credibility. Multinational banks busted for bribing foreign officials lose credibility. And brand name designers busted for running sweatshops in third world countries lose credibility. People thinking of buying that product or using that service prefer to look elsewhere.

Thumb up for being credible

There is nothing more damaging to a company than loss of credibility. It’s more than a loss of face from bad press, it also loss of valuable market share. For large companies, it could mean millions in loss. For small to medium companies, it could mean struggling to stay in business. And for startups, it’s often the kiss of death.…

Continue reading

Admitting Mistakes In Business Is An Art – Learn It By Heart!

Mistakes are common in businesses and those who are running a new venture or have stepped into entrepreneurship recently, are sure to face plenty of them. However, the concern is not how many of them you face down the line but how actually you end up dealing with them?

When you know you have committed a mistake, admitting it is more of an art. Your attitude to this not only defines who you are but also suggests where you can reach in the future.

Admitting Mistakes In Business Is An Art - Learn It By Heart!

It should be added that learning the art of admitting your mistakes without any fear or hesitation also influences others around you and projects you as a better leader.…

Continue reading

Monitoring Blogs – Know What’s Being Said About Your Local Business Online

monitor what's being said about your business online

A business blog is essential to maximize your online exposure for a number of reasons, including search engine optimization, building your identity and creating expert status, generating leads, and sharing information to name just a few. You also want to be mentioned and noted in other industry blogs throughout the internet for maximum exposure.

At the same time, you want whatever is said about you around the web to build your creditably to make others want to do business with you. Thus, for optimal results and reputation management, blogging sites are one aspect of your social media marketing strategy that need to be monitored.…

Continue reading

Embrace Bad Customer Reviews For Marketing Success

bad customer reviewsWhile the dawn of the internet has brought us e-commerce and a brand new channel to market, it has also empowered the consumer in an unprecedented way. Websites like Trip Advisor and Review Centre have given unhappy customers a very public platform on which to vent their spleen about any perceived injustice and this can have business owners running for cover.

All of this can be quite scary for business owners who can start living in fear of the dreaded online bad review. Unlike any other form of review, this is as public as it gets, and often they can appear on the first page of the search results pages when somebody Googles your business name.…

Continue reading

Angry Customers Mean More than Just Heartburn

Your employees and perhaps even you have dealt with these individuals at one time or another – the angry customer.

In jobs that involve a lot of customer service calls, undoubtedly some of your employees have met the wrath of that man or woman who doesn’t like the service, the product they acquired, the prices charged or more.

In order to placate these individuals, you can take the beating like a man or you can write them off as a customer and never have to deal with them again.

angry customers

For those companies that choose to work with these angry customers, it can take some comforting remarks, coupons and/or discounts on future purchases and more to win them over.…

Continue reading