Announcing New Features through Customer Engagement to Promote Product Adoption

Tech companies are launching advanced innovations left, right, and center. Every business is looking for efficient software to improve performance to counter the stiff competition.

Steve Jobs - iPad launch

photo credit: Flickr

Amid all the growth, chaos, and changes, loyal customers are waiting to see what you come up with next! For such a segment, your latest feature could be a lifesaver.

However, there’s a group of prospective customers that don’t even know your product or its feature exists. To help this segment learn about the new feature, you need to conduct an effective announcement. The strategy is to include the users to smoothen the adoption process while saving your resources.…

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4 Surefire Ways to Effectively Engage Your Customers

Enlightened marketers have been prioritizing customer engagement over the past few years, and you should, too.

In a world that is becoming even more connected, the modern customer is more empowered on account of the seemingly unlimited amount of resources available to them. Customer expectations are at an all-time high, and it is for this reason why customer-centric businesses have much to show in terms of ROI.

Happy customers

As a business owner, you’d do well to play the long game, and the best way to do that is to engage your customers on a regular basis. In fact, a Gallup research reports that a fully-engaged customer represents 23% more revenue than average.…

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It Works! Increase Engagement and Sales With Educational Content

If we dig into the psychology of consumers, we will find out that a big part of them is looking for answers to particular questions about the product or service. When the consumer is planning to buy a certain product or try specific service, he or she tries to find answers to wide range of questions that they are interested in before the purchase. In this case, educational content plays a major role in your content plan. Before moving to a discussion of this type of content, find out which types of content actually exist.

Educational video

The content that is usually distributed throughout the network can be divided into three types:

1.

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Grow Your Business in Ways your Customers Will Appreciate

In today’s competitive global business environment, pleasing customers is no longer just about providing quality products and services. Winning customers’ loyalty requires you to engage them and stand out from the sea of other businesses. This is the key to success, and it’s no secret – Nine out of ten American CEOs say they are are building stronger client engagement programs, according to PWC.

Hot dog truck and the happy customer

As you grow your business, it’s critical that you do so in a direction that your customers will appreciate. Here is a look at some of the ways you can expand your business and please your customers at the same time:

Humanize Your Brand

Branding is more than logos and flashy commercials — it’s a way of communicating your values and identity in a memorable way.…

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