It is well known that the acquisition costs are lower for existing customers compared to new ones. According to one Gartner report, 80% of a company’s revenues come from 20% of its clients. A strong relationship with customers is essential to your business continuity and subsequently lower acquisition costs.
Here are a few tips to help organizations strengthen their relationship with clients.
Understand the Client’s Needs
A CEI Survey suggests that 86% of buyers are willing to pay more for a better customer experience. But at the same time, just one percent of these customers feel that vendors consistently meet their expectations.…Continue reading