Some would argue that technology has pushed us to lose touch with people and our surroundings, yet strengthened our connection simultaneously. On one side of the coin, a study showed the average person spends 3 hours and 15 minutes on their phone where they disconnect almost entirely from their surroundings. But, on the flipside, they could spend those hours connecting with people all over the world.

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For B2B trading, technology has only strengthened the connection between buyers and sellers – enabling businesses to connect with other brands on a more personal level through social media, as one example.…