Is 2012 The Year You Propose A Business Offer?

things to consider when composing a business proposal

As the clock winds down on 2011, you may be considering the idea of crafting a business proposal going into the New Year.   If that is the case, there are a number of matters that will come into play.

In the event that the coming year is the time for you to throw a business proposal or two out there on a regular basis, keep several factors in mind.

Among them are:

  • When writing a business proposal, make sure that the documentation answers any and all questions that the client may have. Before you write the proposal, run through your head any and all questions you believe the client may come at you with, including funding, customer service, and quality of work and so on.
Continue reading

Five Questions To Answer Before Marketing Your Business

5 questions to answer before marketing your businessAre you clueless when it comes to marketing? Lost in the sea of click-through rates, impressions, search engine bid/ask arbitrage, social media, QR codes and more? You’re not alone.

Here are a few concrete ways to develop – and evaluate – effective online marketing campaigns that can jumpstart small company business revenue without breaking the bank.

CEOs are busy, so I recommend using a checklist to focus your effort, and ensure repeatability. At a minimum, you should be able to answer the following questions before embarking on any marketing campaign:

1. What do I want this campaign to accomplish? This is the most fundamental of all questions.…

Continue reading

Angry Customers Mean More than Just Heartburn

Your employees and perhaps even you have dealt with these individuals at one time or another – the angry customer.

In jobs that involve a lot of customer service calls, undoubtedly some of your employees have met the wrath of that man or woman who doesn’t like the service, the product they acquired, the prices charged or more.

In order to placate these individuals, you can take the beating like a man or you can write them off as a customer and never have to deal with them again.

angry customers

For those companies that choose to work with these angry customers, it can take some comforting remarks, coupons and/or discounts on future purchases and more to win them over.…

Continue reading

Promoting Your Business Through Word of Mouth Marketing

word of mouth marketing for your small businessAn effective marketing strategy is vital for any business. When paid advertisements, billboards and brochures were all the rage back in the day, there was a mad scramble to get the best, albeit affordable, designs to get mass attention. Nowadays, social media is at the forefront of marketing that everything and anything which it encompasses seems to be a necessity for businesses to use.

The one thing that past and present marketing strategies have in common is the tools which business owners use in order to grab the attention of consumers and ensure that their brands are the first thing that comes to mind for their target market.…

Continue reading

Keeping Your Customers Coming Back For More

Attracting customers is relatively easy, you just need to have a very convincing marketing strategy. The hard part is getting them to come back. If you are running a website (as most of us are), the challenge is to get a steady, if not increasing, number to visit your site everyday.

keeping customers coming back

It is not as easy as it seems, mostly because some people think that there’s no compelling reason to visit your site again. When you check your site statistics, you have a fairly good idea of what attracts your customers but what if you stray a bit from that? Does it mean that you won’t get enough attention?…

Continue reading

5 Ways To Use Twitter Strategically For Your Business

using twitter for your small businessWhen using social media tools like Twitter to promote your business, it’s important to use them strategically so that you’re not wasting your time.

To take advantage of the below tips, I generally recommend using a 3rd party application such as Seesmic, Hootsuite or Tweetdeck since they offer column based layouts which typically makes it easier to navigate, in addition to features such as scheduling tweets.

1) Use Lists to Keep Track of People That Are Important to Your Mission

If you’re following a lot of people, it can be hard to keep track of who’s who and to make sure you see updates from the people that count.…

Continue reading

Kickstart Your Online Community With Your Offline Customers

Developing a thriving online community is a challenging task for many small businesses. But if you have a business with an offline component – a retail store or physical location, a call center, or any other offline way that you interact with customers and prospects – you can use this to your advantage. Don’t compartmentalize your thinking by trying to build your online community only with people that you reach online.

I suggest focusing efforts at first on bringing your existing (and happy!) customers into the online fold – this can really help build your community, grow your audience and kickstart organic online community growth.…

Continue reading

Reaping the Soft Benefits of Email Marketing

In my previous article, Making Money: The Economics of Email, I discussed the customer acquisition cycle and how email marketing fits nicely into that effort, acting as the grease to speed the process along. Email has direct financial benefits, but there are also a number of other benefits that are difficult to track. For example, if your logo appears in an email, you might not see sales from people who drove right over to your store to make a purchase, but it might make your website seem more familiar to a visitor who has seen the email, and that might make her more comfortable making a purchase at a later date.…

Continue reading

Making Money: The Economics of Email

economics of emailI live close to a golf course, so my garage is always full of golf balls collected by my children. We literally have big plastic containers filled with golf balls sorted by type and condition. While I like to keep a container with the best of them in my trunk to restock my endless need, my children have other ideas.

Mitchell and Madeline, who seems to have the same entrepreneurial spirit I have, would rather sell these balls back to the golfers as they drive by our house on their way home.

The reality is, turning a profit on free golf balls might prove less profitable than they hope.…

Continue reading

Top 6 Secrets To Great Customer Service

6 tips to better customer serviceEach of us has different experiences with customer service; some are good while most that we hear about are just horrible. Businesses, no matter how big or small, need to evaluate how well they are serving their customers.

There’s already a new standard and it is not just to have “good” customer service, it’s about being great. In a very competitive market, business owners cannot just ignore the importance of service excellence.

A business book review, by Ivana Taylor, of the book “Your Call Is (Not That) Important to Us”, the primary intention of the author was to make a research on what goes on with call centers.…

Continue reading