Enlightened marketers have been prioritizing customer engagement over the past few years, and you should, too.
In a world that is becoming even more connected, the modern customer is more empowered on account of the seemingly unlimited amount of resources available to them. Customer expectations are at an all-time high, and it is for this reason why customer-centric businesses have much to show in terms of ROI.
As a business owner, you’d do well to play the long game, and the best way to do that is to engage your customers on a regular basis. In fact, a Gallup research reports that a fully-engaged customer represents 23% more revenue than average.…Continue reading