Every business loves targeted, organic traffic from the search engines. Your potential clients eagerly punch in those buying keywords to actively seek your business and make their next purchase.
Positive reviews from sites such as Yelp, Foursquare and especially Google Places (aka Google Plus Local) not only further boost your search engine rankings, they also provide customers with the confidence they need to get out their credit cards.
So what happens when the money you so wisely invested in SEO has your client scared off by a negative review appearing in the search results? No company will have 100% positive reviews 100% of the time.…Continue reading