By dominating the world of keyword match types, the PPC advertiser can learn to make his or her advertising budget go a lot further. The careful management of keyword match types in any PPC campaign is essential. It’s one of the best ways of saving on advertising costs and generating a much higher return on investment.
Those new to PPC management should try implementing the following three tips as part of their general approach to keyword match type optimization. The ideas are simple to execute, but the results can be really lucrative.
1. Perform effective keyword match type tests
Even a novice PPC manager / advertiser can run keyword match type tests and use the findings to improve the effects of his or her Google AdWords campaign.…Continue reading