50 Shades of Green: The Difference Between Seeming and Being Sustainable

Green is the new black, and sustainability has been “in” for well over a decade. In fact, companies that don’t strive to support the green movement might as well close up and turn out the lights. In today’s ardently ecological climate, it makes smart business sense to build a brand on the basic tenants of sustainability, but too many businesses are giving the movement a bad name with less than adequate standards.

Bike to work

Even if you reduce, reuse, and recycle, your business likely contributes to a number of dangerous practices that are doing untold damage to the Earth and its people, and if your tree-hugging customers discover your washed-out shades of green, you might as well flip your “open” sign to “closed.” Here are a handful of key areas you might want to investigate to ensure your business is even more sustainable than it seems.…

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How Could Going Green Benefit Your Small Business?

The reasons to go green are often pitched as necessary changes for the continued existence of the world with growing populations and pollution. While not wrong, going green often comes with a stigma of raising costs of business, and in an unstable economy it can seem dangerous to go through any dramatic change in doing business.

How Going Green Could Benefit Your Small Business

Here are some examples of ways going green can save you money and be good for business, all while helping the environment.

Any PR is Good PR, but Positive PR is Better PR

While it may seem like a bad way to think about going green, the fact is that it can easily turn into a great marketing campaign.…

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6 Simple Ways To A Greener Business

6 ways to a green business

Start-ups to large enterprises are looking for ways to be greener businesses. Aside from the fact that your company does its share to preserve and nurture the environment, it is also good for business since it would allow you to conserve resources which means, more savings.

We cannot control underlying forces which are responsible for price hikes of almost everything from gas prices to energy costs. However, what we can control is our usage. I am not a full-blown nature advocate. What I am an advocate of is sustainable and growing businesses.

Without further ado, here are 6 simple ways you can increase your business’ bottom line by running a greener business:

  1. Turn off all your equipment when not in use.
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