SMB CEOs… want some inspirations on how to explore overseas market? Check out this Singapore Sessions video, featuring a candid talk with Estee Lauder Companies’ Executive Chairman, William P. Lauder, and Illy’s CEO, Andrea Illy.
This session features on how Illy Coffee and Estee Lauder approach the challenges presented by the South East Asian market.
South East Asia is a market promising significant growth, but is surely challenging, especially for coffee and cosmetic products. Fortunately, there is not a single way to market to Asia, which mean that the market favors companies with innovative business model and sound strategy.…Continue reading