Building a Company LinkedIn Page? Follow These 8 Best Practices

Does your company have its own LinkedIn page?

It should. Trusting individual employees to act as faithful ambassadors for your company isn’t a winning strategy — though there are certainly ways to incentivize this behavior, as we’ll see in a moment.

LinkedIn business profile building

Noted business coach Steve Phillip lays out six convincing benefits of company LinkedIn pages on, what else, his LinkedIn channel:

  • LinkedIn company pages show off your entire company, not just its employees (rockstars or no)
  • They compel connected employees to act as brand representatives
  • They generate valuable data about customer and prospect engagement
  • They alert you when your company is mentioned by other LinkedIn users, including those you don’t follow
  • They highlight your company’s differentiators and value-adds

They don’t do all this on their own, though.…

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How Not to Write a LinkedIn Profile

There is plenty of advice available about how to write a great LinkedIn profile, but not as much about how not to do it. In fact, you can do all the “right” things and still have a useless—or worse, a dreadful—LinkedIn profile. Sometimes even the so-called experts fail the perfect profile test.

If your LinkedIn profile seems lacking somehow, check to see if you’ve fallen in the “what not to do” trap.

Have You Heard the One About…

You’ve probably read that your LinkedIn page needs to stand out. Your business personality has to shine through. Your listing has to be different so it doesn’t look like every other business on LinkedIn.…

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