Even with national success, it is still very challenging to take a manufacturing business international. As with any other business looking to go global, winning over the thrust of a new target market is difficult but with some work, it can be done.
There are a lot of challenges that come with scaling up a manufacturing business and below, we will look at how you can overcome the most common challenges when taking a manufacturing business global.
Go Local While Going Global
When entering a new market, localization is key. Research has shown that people respond better to and engage with businesses that address them in their local languages.…Continue reading