A Guide to Find the Best Marketing Channels and Agencies for Your Industry

The marketing channels you choose have the potential to determine the future of your business. These are the modes through which your business reaches its customers, clients, and stakeholders.

Marketing agency

Choosing the right marketing channels, and allocating the proper amount of resources can be a confusing and daunting task. One option, of course, is to consult with an expert. Some teams, like The Agency Guy in Philadelphia, will even offer pro bono consulting if you give them the opportunity to matchmake you with an agency.

But for those of us who want to go it alone, we’ve written a helpful guide to allocating resources and developing a preliminary marketing strategy.…

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How to Start a Successful Digital Marketing Business

Creating a marketing agency was much more challenging three decades ago than it is today, as the barrier to entry was massive. With an underdeveloped digital landscape, creating such an endeavor would mean putting up with costly overhead and this was nearly impossible for many people to consider parting with the initial investment required. Besides, one had to use traditional media to push the brand.

Marketing agency principal

Owing to the massive startup costs that most people could not afford and the challenges of implementing such a huge capital-intensive project without a guarantee on ROI, many people opted to pursue other business ventures. However, things have changed today, as the proliferation of the internet has somewhat eliminated the barriers to entry.…

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