The marketing channels you choose have the potential to determine the future of your business. These are the modes through which your business reaches its customers, clients, and stakeholders.
Choosing the right marketing channels, and allocating the proper amount of resources can be a confusing and daunting task. One option, of course, is to consult with an expert. Some teams, like The Agency Guy in Philadelphia, will even offer pro bono consulting if you give them the opportunity to matchmake you with an agency.
But for those of us who want to go it alone, we’ve written a helpful guide to allocating resources and developing a preliminary marketing strategy.…Continue reading