How to Elevate Your Startup with Animated Explainer Videos

Startup owners rarely have large marketing budgets at their disposal.

But marketing your product or service is essential at every stage of growth. That’s why you need to capitalise on your resources wisely, and spend money on marketing techniques and tools that offer high ROI.

Animated explainer video

Animated explainer videos bring plenty of benefits to startups that are short on money but want to make a mark on the industry by communicating their value in a unique way.

Explainer and how-to videos account for 67% of global YouTube viewership. Users watch 5,000 videos like that every single day.

Here are 5 tips to help you grow your startup with animated explainer videos driving your marketing campaign.…

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5 Silliest of the Silliest PPC Marketing Mistakes that YOU Could Be Making

Pay-per-click marketing is THE norm for online marketing now. While inbound marketing envelopes all the techniques for online marketing, it is PPC that does the magic for business that need to make sales and increase their revenues in a short span of time. Talking of that, even e-commerce entities have relied on the marketing of this kind. So, it only makes sense to invest in the service of a Pay per click marketing firm.

Huge mistake cat meme

But hey! Not everyone is making magic; not everyone is closing millions of deals everyday; not everyone is on the top. Clearly, not everyone can be a pro.…

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Media Auditing – can your small business benefit from it?

Media generally takes up most of the marketing budget for a company, as they pay to have their adverts on the TV, radio, internet ads, as well as sponsored posts on social media. In some cases, this is one of the biggest spending areas a company will make. Apple, for example, increased its ad spend by a massive 50 per cent in 2015, to a record breaking $1.8 billion.

A media audit allows companies to check the adverts and media they’ve paid for have appeared in the right places, at a competitive price. For example, it’s not worth having an advert for dentures play in the middle of a children’s TV programme, regardless of how cheap the airtime is.…

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5 Ways to Add Value to your Business Marketing

The techniques and processes of marketing in the modern business world are changing so fast that it’s hard to keep up with what makes sense and what’s just a waste of time and money. The answers aren’t necessarily readily available either, when it comes to asking the simply question of ‘well then what do I have to do in order to succeed?’

Attractive marketing

So, in place of these definite answers, your best bet is to approach the situation as a series of experiments, and roll with the punches as you try the following five techniques to add value to your marketing concept, including presenting educational resources, allowing real-time interaction, being socially consistent, using customer surveys, and shortening your feedback loop.…

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