Students learn about the basics of marketing at colleges and universities. They’re also taught how to apply this knowledge in real life. Today, institutions of higher learning strive to keep up with the times by offering trendy majors, such as social networks or CRM. In this industry, things change even more quickly than Lady Gaga changes her weird dresses during one show.

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Of course, students can find out how to write an academic essay on conversion optimization, marketing automation, tag management, and much more. Nevertheless, training courses in these areas are practically non-existent. As a result, young people getting diplomas of marketing professionals do not have any real-world knowledge.…