Gone are the days when businesses just relied on neon signs, tarpaulins and pamphlets. Since the inception of social networking sites, entrepreneurs harnessed it to maintain business relationships and attract new customers. Marketing has taken on a whole new meaning once social media became prevalent, especially for small businesses.
While it is true that the more people know your business exists, the higher chance you get of being considered to fit consumer’s needs, there is still the matter of being able to establish that you can deliver what you promised you would.
You may be sending hordes of email, tweeting left and right, posting new blogs daily all in the hopes of being noticed by more of your target market but have you measured how much of an improvement your business made since you started marketing online?…Continue reading