POSTS TAGGED : Marketing

Some Of The Best Industries for Starting a Small Business Today

In a lot of cases, small businesses are launched by first time entrepreneurs who have experience in the exact type of business they are launching. Many times, the new business owner has worked for a similar business in the past, decides they have enough experience to “be the boss,” and sets out on their own.

Some Of The Best Industries for Starting a Small Business Today

But there is another way to decide on what type of small business to launch that might heighten your chances of success. Choose an industry where small businesses have had a lot of recent success, spend some time researching and learning about this industry and small businesses in general on websites such as CareerQA.com…

Continue reading →

Small Businesses Are Going Mobile

As people change so does their surroundings.   Fifty years ago there were no frequent flier miles, nor internet; and all the kids played outside.  Just as our surroundings have changed, so too has how small businesses do business.

Have you noticed how easy it is to get a cell phone? You can get it off the street and connect to the internet within minutes.  I literally bought a phone from a kiosk in a mall and before I walked out of the mall I was surfing the Internet.

Small Businesses Are Going Mobile

So what does that have to do with your business? Your customers are on the Internet.…

Continue reading →

CRM and The Ecosystem – External Collaboration System Coexistence

Companies using CRM and MA systems to engage in ecosystem collaboration have not been able to achieve the desired target as these are customer-centric sales and marketing tools. Deploying a PRM system, though a good compromise, has not produced the desired results since the technology is outdated.

An ecosystem collaboration solution effectively replaces PRM systems as they match all the facilities offered by the PRM in addition to meeting   numerous other contemporary requirements for peer-to-peer and community collaboration and multi-channel communication, using social media, messaging, and mobile communication channels.

CRM and The Ecosystem - External Collaboration System Coexistence

PRM is far behind technologically to meet these modern requirements of an organization and has limited communication capabilities in the modern sense, which are evolving by the day.…

Continue reading →

How to Attract More Customers With Visual Appeal

How to Attract More Customers With Visual Appeal

Before you can impress customers with your stellar service and  range of products, you first need to attract them enough to walk through the door. Once they’re inside, it’s vital to keep them equally interested so that they don’t turn around and walk out right away.

The design of both your exterior and interior can make an immeasurable difference in the amount of foot traffic you see and the volume of your sales. From the color scheme to the way you set up product displays, your visual appeal will help you win the favor of customers.

Here are some tips for how to improve the look of your storefront or other retail space.

…Continue reading →

Why Guest Posting Is The Best Way To Link Build And How It Can Be Achieved

We are all very familiar with guest posting, it’s a method we use to build natural links to our websites. This method is currently the most popular and viable way to attain healthy links to your site.

One primary reason for guest posting being so effective is that it gives you the ability to post content written by you on a high quality blog chosen by you. This niche blog sends all the right signals to Google and in turn carries a link directly to your site which will give your website much higher quality links.

Why Guest Posting Is The Best Way To Link Build And How It Can Be Achieved

However, guest posting is not as simple as it sounds.…

Continue reading →

It’s Who You Know: Are You An Efficient Networker?

It's Who You Know: Are You An Efficient Networker?

Networking is easy. Just get out there and meet some people! Yeah right.

Networking is an essential part of business whether you’re looking for a job or just trying to beef up your contacts list and unfortunately, many people are doing it wrong. If you’re not networking efficiently you’re simply wasting your time and spinning your wheels.

Here are a few tips for ensuring you’re getting the most out of your networking efforts.

Do you have an objective? – The number one networking mistake is to go into it without an objective. Are you looking for a job? Do you need more business contacts?…

Continue reading →

How SMBs Can Profile Their Typical Customer

How SMBs Can Profile Their Typical Customer

Many marketing plans fail because they try to attract everyone and don’t focus on anyone. These faulty plans result in companies selling products that customers don’t want. Thing is, most customers aren’t even at the center of the feedback loop. Even worse, most customers will tell you what they want, if you would just ask.

Making the sketch

Start by surveying your existing client base (no matter how small) to understand future buyers better. Contrary to popular belief, this doesn’t have to be a costly process. There are free tools such as Google Docs and MailChimp that let you create a survey and distribute it easily and affordably.…

Continue reading →

Top 5 Online Marketing Techniques For Small Business Growth

For small businesses, deciding which online marketing techniques to use is a daunting task. With many online tools at your disposal, which ones really perform? To find out, we took a look at 15 online marketing tools and their performance rankings by 500 CEOs and other executives in professional services.

Here are the top 5 most effective online marketing techniques:

the top 5 most effective online marketing techniques

  1. Search Engine Optimization (SEO) – While “tagging” a website with the right keywords so that it appears in top Google spots is the broad goal, the key is to focus on crafting informative content.Including keywords in the title of your page and two to three times in the page’s text will help your page rank in Google – but it just doesn’t work unless your content is also useful to your audience.
…Continue reading →

23 Small Business Social Media Dos and Don’ts

23 Small Business Social Media Dos and Don'ts

For cash strapped small businesses social media can be a cheap and effective way to promote your business/brand and increase revenue. At the same time many SMBs don’t properly utilize social media or ignore it altogether. No matter where you fall on this spectrum keep the following dos and don’ts in mind.

Dos

  1. Do set up social accounts on all the relevant social platforms for your business. If you sell hard to find car parts only known only to gearheads, Pinterest is not for you.
  2. Do use a high quality logo image that is not blurry, stretched nor distorted. Your brand is your livelihood so make it professional regardless of where it appears.
…Continue reading →

The Importance Of Building Global Relationships To The Small Business Owner

The Internet has opened more doors for growth than business owners may realize. Global trade was once thought of as an exotic or inefficient way to do business, but in today’s tech-savvy world, communication with someone on the other side of the planet is as simple as turning on a computer. As the nation’s economic recovery slowly gains momentum, small business owners are finding that working with international partners can help their enterprises stay strong during tough times.

With the new opportunities global markets provide, small businesses often see job growth and productivity increase by up to 20 percent. And it’s not just the company that benefits, but the whole community – working with an offshore manufacturing partner can actually create more jobs at home.…

Continue reading →