As people change so does their surroundings. Fifty years ago there were no frequent flier miles, nor internet; and all the kids played outside. Just as our surroundings have changed, so too has how small businesses do business.
Have you noticed how easy it is to get a cell phone? You can get it off the street and connect to the internet within minutes. I literally bought a phone from a kiosk in a mall and before I walked out of the mall I was surfing the Internet.
So what does that have to do with your business? Your customers are on the Internet. They use social media to chat with their loved ones, upload pictures, share videos, talk about latest events with other like-minded or not like-minded individuals – and all of this is just packed into a cell phone.
People are on the move. They aren’t staying home watching TV anymore. They are watching their phones, they carry them everywhere; they even sleep with them.
Use your business website to reach mobile people.
It all starts with your website. It doesn’t have to be glamorous, but it needs to have your contact information listed, “About” section, preferably an up-to-date blog page, and a list of services (with a cost of each).
- Make your website mobile friendly – and I mean mobile device friendly, not just cell phones.
- Use keywords in your website that people are looking for. If you are running a pizzeria, use keywords associated with your products and services. It’s the same as for your regular website, but the technology separates the search results for mobile and non-mobile.
Nearly all consumers (97%) now use online media to shop locally, according to BIA/Kelsey and ConStat. So, go mobile and reach your audience because they are looking for someone – let it be you. Let them find you; and make sure they like what they find.
About The Guest Author: Sean Gallahar keeps a steady flow of content on i7 Marketing‘s social media platforms. Sean was born in Oklahoma, and is now living half-way around the world in Croatia, allowing him to see the world in a different perspective. While living in a foreign country and learning another language is challenging, Sean relishes the opportunity to meet new people, make new friends, and experience a fascinating culture firsthand.
Mobile Technology Photo via Shutterstock