Smartphones are an essential tool in most people’s day to day routine. Have to keep organized? Use your calendar app. Need to get to a meeting across town? Drop the location in your GPS app and head off. Trying to find the best local eatery? Hit up Yelp.
The bottom line is consumers’ smartphones are their modern-day Yoda. It’s the first place they turn to make a decision. And, this is precisely the reason why your SMB cannot afford to be without a branded mobile app.
Mobile apps create a virtual relationship between an SMB and its customers. That is if you structure and build your app correctly.…Continue reading