Why Do Online Retailers Need to Use Conversion Rate Optimization?

The benefits of conversion rate optimization for online retailers may not initially seem clear. Yet, with every other aspect of operating your online business, one thing is for sure. You want to ensure every person that visits your store is getting the type of experience they expect that encourages them to make a purchase or take some action.

Conversion rate optimization

That’s why conversion rate optimization does. It is the ratio of the total number of visitors to your website to the number of visitors that take some type of action you desire, such as making a purchase.

Here’s why it is so important.…

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5 Plus Tactics to Scale Your Online Store

The future of online shopping is very bright indeed. It’s believed that global ecommerce sales will exceed $2 trillion in 2017. Of the some 20 million online stores that are now considered to be actively selling products and services worldwide, it’s believed there are only a paltry 650,000 that make more than a thousand bucks a year.

Online shop

Depending on your outlook, maybe those few who do make money are lucky. That’s very unlikely though. The smarter bet is that far too many people started their site in the hopes of a passive money making venture, then soon realized there was a lot of actual thought and work that goes into maintaining a successful online storefront.…

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Tips for Selling Retail Items Online

The world of retail is so different from what is used to be. Today, many shoppers are online – if you don’t tap into the online market, you could be missing out on a huge number of customers.

online shopping

If you are in the middle of a search for tips for selling online, here are four of many that will help you in getting started:

1. If you are selling handmade items, consider setting up an Etsy shop, even if you also have your own website

When you’re first starting out, sales are hard to come by. Buyers tend to trust Etsy sellers more than brands they randomly come across online.…

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