Why Online Reviews are Important for Businesses

The online world has brought so much to our fingertips, from our weekly food shop to researching into our next holiday destination. One area in which it’s having an increasingly pronounced effect is the public perception of businesses, turning the internet into a forum that enables consumers to base their purchasing decisions on the opinions of like-minded individuals. Although word of mouth has always been essential to a business’s fortunes, it’s now easier than ever for companies to be made or broken by the wisdom of crowds.

Online reviews are important

Yet, some small businesses—particularly offline ones—still place little importance on online reviews, despite the impact they can have, let alone worry about whether these reviews are positive.…

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Negative Restaurant Reviews: Best Ways to Respond

A common misconception among many local restaurant owners is that it’s best to take the high road and ignore negative reviews. The thinking being that it’s better to walk away than fight, further damaging your reputation.

Bad restaurant review

There’s a big problem with this thought process. Over 90 percent of consumers now read online reviews of a local business before deciding to make the trip. Of those who make up this rather overwhelming group, only 13 percent will consider visiting a business that has a 2 star rating or lower.

You can try using all the tools in your arsenal, like a kitchen display system that can help you in preparing and quoting orders more efficiently, to improve overall guests experience; but you know how it goes: No matter how well you run your restaurant, you just can’t expect all of your guests will be happy with your services.…

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How Product Reviews Can Benefit Your Business

Many people visit the web every day to research product reviews. Retailers large and small, as well as independent websites, serve as a resource to help consumers make informed decisions about electronics and cellular service, such as our friends at Mobile Specification Pakistan. Read on how product reviews matter.

Product review

Product and service reviews are important to marketing and legitimacy of a brand. They allow consumers to trust your company, product or service, and also allow you to establish how your product is better than others. Reviews can also help businesses get more sales so it is important to encourage customers to leave reviews.…

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