There is much debate over whether print marketing is dead or not as some argue that because we have entered the age of the digital, it has made print obsolete.
However, there is plenty to suggest print is still extremely important and valuable in today’s business market. Mark Ritson, professor of marketing at Melbourne Business School says marketers are rejecting traditional media ‘at their peril’, and points out that 60 per cent of people still trust print advertisements.
Regardless of debates on the longevity of print, many businesses can still benefit from investing in it now. Especially small businesses and startups.…Continue reading