The Three Pillars of Online Reputation Management

If you have run a brick-and-mortar store before, you know just how damaging one customer’s negative experience can be to your reputation in the neighborhood. Infamy carries an impact several orders of magnitude larger on the internet.

Reputation management

You are no longer dealing with the perception of the hundreds or thousands of people living in your area. It’s now about the millions of people online who may come across the complaint. That’s why online reputation management is so vital. We look at the three ways of protecting your brand on the internet.

1. Great Content

First impressions last. One of the most effective ways of increasing your credibility online is by creating high quality content.…

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Reputation Management: Major Mistakes Business Owners Make and How to Avoid Them

Online reputation management (ORM) refers to the process of monitoring reviews and comments about a person or their company mainly through social media watching. For example, monitoring Facebook, Twitter, and LinkedIn. When it comes to ORM, many business managers make mistakes.

Online Reputation Management (ORM)

Here is a review of some of the most common ones and how you can avoid them.

Not being aware that you have an online reputation

If you don’t know you have one – and you do – how are you going to be able to do anything to influence it? If you really don’t have the time to keep up with your online reputation, use a review checker service.…

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Five Ways to Deal with a Ripoff Report

It happens. Someone posts a rant about you or your business on Ripoff Report ( Maybe it’s riddled with inaccuracies. Or perhaps the person who posted the report isn’t even a client, but instead a competitor who trades in fake reviews, hoping to direct potential clients away from your business to their business.

Fraud alert

Whatever the case, the bottom line is that the scathing profile on Ripoff Report could be decimating your business.

Under these circumstances, what are your options? Our friends at Kelly / Warner Law offers the following:

Option #1: Snap Back (Hint: Not Always Recommended)

We didn’t say every option provided would be an advisable one!…

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6 Ways to Build Your Company’s Online Credibility

Businesses are paying more attention to their social media presence. According to Fast Company, 93 percent of marketers say they’re using social media as part of an overall marketing strategy. Good relationships on social media take an almost geological timeframe to develop, but when things go wrong online, the message spreads like wildfire.

Business credibility

Enrolling in a graduate program that teaches strategic communications from a modern perspective can help you survive and thrive on social networks; click here to review some FAQs and learn how good schools equip tomorrow’s PR professionals. Social media success is about more than putting the right content on the right channels.…

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