How to Get the Most Out of Your Window Display

As a retail store, window displays are one of the most indispensable weapons you have in your marketing arsenal. They can turn the heads of those walking by and get them interested in your brand, converting them from mere passers-by into customers that will visit your store time and time again.

First-rate window displays tell everyone exactly what your brand is all about and enable its personality to shine through on the high street. The most eye-catching and unique window displays can even capture the imagination of the wider public by encouraging passers-by to share content about the display on social media, creating widespread attention around your brand.…

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How Retailers Use Business Intelligence to Turn Data into Dollars

What is Business Intelligence and Why is it Important for Retailers?

Developing business strategy for decision making using BI reports

Business intelligence, also called BI, or analytics, is an umbrella term referring to the numerous tools in place for collecting, analyzing, and presenting business data. Numerous modes of technology, including applications, can be implemented in the capture of this valuable information. With accurate BI, retailers get to see the current state of business operations.

Business intelligence is important for retailers because it offers a new perspective on the big picture. For instance, BI can be used to prevent fraud and stop revenue loss early thanks to verifiable data trends. BI can also help teams make better decisions when it comes to retail purchases and allocations.…

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Improving Behind-the-Scenes Communication in Retail

There are lots of reasons people still love and will always love going to stores: The ability to interact with products hands on. The opportunity to have unique and exciting experiences. The social elements of shopping with friends, family or even strangers.

Shopping scene at a pop-up shop

But there is one element that most distinguishes physical retail from online retail and still defines why people shop in stores – human staff. Working with friendly and knowledgeable employees is the easiest way to get the products, services, and overall sales experience you most want. Having stellar staff is one of the biggest assets today’s stores have to offer consumers.…

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Lessons Small Retailers Can Learn from Giants Like Amazon

The biggest brands in business didn’t become so famous by sheer chance. There are numerous smart decisions and careful planning that helped them achieve this.

Clothing store display

Every small business dreams of the day that their business can reach countless consumers from all over the world, but very few genuinely reach this point. Regardless, there is plenty of room for success further down the mountain; you just have to know which strategies to implement.

When providing retail services as a small business, there are many hurdles to growth and profit. If you learn the right lessons, however, it can be done.

There are a few lessons that any small retailer can learn from major giants like Amazon when building their business.

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