How to Qualify Leads in Sales?

Before the Internet changed the business world, sales representatives used to devote significant amount of time and energy into each and every sales meeting. They felt strongly the urgency of turning sparse sales prospects into customers and offered them high levels of attention and effort.

Qualifying sales leads

These days the reality is different. With relentless access to a worldwide audience, it has become crucial to determine which leads are prominent to make an effort and which should be left unbothered as they are most likely to end up in a dead end.

The skill of conducting properly the lead generation qualification process in sales allows to focus on making lucrative deals and saving up lots of energy, time and money.…

Continue reading

Target The Competition With Better Sales Leads: Here are 4 Must-Dos

When you’re a small or medium-sized business, the competition can seem daunting. They have millions to spend on advertising campaigns and massive sales teams that can reach out to generate more B2B sales leads than you could possibly imagine.

Small business wins sales leads

Don’t be cowed by big business – as an SMB, you may have advantages you haven’t thought of that can help you beat the big companies to the punch, or win over their existing clients. Their clients could be a prime target for your lead campaigns if you develop an effective strategy for winning them over.

Below are the core concepts your lead generation campaign must include to win over new customers.…

Continue reading