The lowdown on when and how to plan a seasonal marketing campaign that will deliver results for your brand.

Seasonal marketing campaigns are not just about Christmas because, as you will see from this whistle-stop 5-step course, there is so much more choice when it comes to hopping on the seasonal campaign bandwagon…

Step 1 – Identify the right seasonal opportunity for your brand

Before running and hitting every major commercial opportunity in the calendar, start with one seasonal opportunity. Identify one (or two) that sit most comfortably with your brand and one that people would expect to see from your business.…