Content Marketing SEO Strategies For Service-Based Businesses

Many service-based small businesses gain traction due to word-of-mouth referrals and community presence, but lack when it comes to content marketing for SEO. Unfortunately, small businesses are much slower to adopt marketing strategies than newer startups or corporate companies. However, small businesses need to compete to get their services to a wider audience, too. And according to several studies, the foundation is there. Most Americans would prefer smaller businesses in order to support local economy and receive more personal service. With 543,000 new small businesses sprouting each month, pressure to compete is fierce.

Content marketing

Some treat SEO and content marketing as if they’re two separate entities, but the truth is, they overlap and blend together to make a perfect pair.…

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4 SEO Tips for the Non-Technical Business Website Owner

If you find SEO confusing, you’re probably asking yourself how in the heck a non-techie business owner like yourself can ever hope to master this ever-changing landscape effectively.

SEO Post-it

photo credit: http://tvorbaweb-stranok.sk / Flickr

The truth is you can’t, there are plain and simply too many things to consider:

  • Creating an interesting blog (that will attract search engine visitors)
  • Page meta tags
  • Alt text
  • Heading tags
  • 301 redirects
  • Google Analytics
  • Site verification

And that’s just a small list of many factors that need to be addressed in the larger scheme of things. Creating interesting content is hard enough. Most business owners don’t have the time or the heart to get into the technical inner-workings of how a website works, nor how to label and tag this, that, and the other thing to make search engines like Google happy.…

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Reach the Right Customers with These Search Marketing Tips

Through strategic outreach programmes and carefully tailored content, small businesses can begin to make their online presence felt and climb up the search engine rankings in a process known as Search Engine Optimisation (SEO).

Search engine marketing (SEM)

Search marketing enables you to optimise your website to attract the your target audience. As many as 59% of small businesses predict that over a quarter of their revenue will be generated online in the next five years, making search marketing is increasingly important.

But diving in at the deep end and expecting to float is never a good way to begin any venture. Digital marketing experts take years to master and perfect their craft, learning exactly which keywords to target and focus on at any given time.…

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3 Tips for Including Links in Your Small Business Blogs

Blogging for business is a great way to bring more visitors to your website, build fodder for your social media posts, create a network with your customers, and ultimately get yourself a larger revenue stream. However, blogging is a lot more than typing words out on your keyboard. In order to create a blog that is actually beneficial to your business, you have to understand how business blogging works.

Blogging for business

One big area of business blogging revolves around links. The links you choose to include in your content can have a big impact on your overall blogging success, as well as how well your individual blogs perform.…

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5 SEO Instruments to Make your Promotion Easier

SEO is an inbound technique in marketing that involves smart linking, keyword strength, and other methods so as to optimize a website to rank high on search engine. The main goal is to ensure potential clients who search for certain products and services find your business first.

SEO tools

In the modern day world, most businesses have known that Search Engine Optimization is of benefit to them. But the challenge may come in when it comes to cost. It is difficult for the Small business organization to hire an expert; with this, the term SEO becomes confusing to them. Here are 5 SEO instruments to make your promotion easier without struggling or spending a lot.…

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10 Types of Link Building Habits you Should Prune Before Penguin 3 Hits

The contest for ranking on the first page of Google has never been more fierce. Bids for keywords on Adwords have reached astronomical heights, traffic from social media is proving to be difficult to convert and the SEO landscape has changed so much that it is becoming more difficult to rank successfully for a desired keyword. However, the sites that rank on the first page of Google reap the rewards of getting free traffic leads.

Google Penguin 3 update

Because webmasters know how lucrative it is to appear on the first page of Google, there’s a strong temptation to manipulate the organic search results with web and link spam, which is breaking Google’s Terms of Service.…

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4 Ways to Boost The SEO of Your Online Business or Website

You don’t have to be an SEO pro to boost your website rankings on Google.

I know it sounds hard to believe, but it’s true.

There are a whole bunch of small and even simple things you can do to help improve your website’s SEO.

SEO rocket launch

And in this post I am going to show you just how easy it can be.

Are you ready? Let’s go…

Add External Links

Everyone is obsessed with links when it comes to SEO, and for good reason. The way that Google ranks websites was originally based on links and today they still play a big part.…

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Streamline Your Local SEO Efforts

SEO is one of those tasks that can quickly feel as if it’s never done, or the work is endless. Especially in some areas where there are relatively few benchmarks or easy ways to organize your SEO efforts. It’s also unfortunate but true that working mostly from a computer can lead to several distracting habits, like obsessively checking email or social media updates.

Local SEO

So where local SEO is concerned, how can you optimize your own habits and organization so that you’re conducting a streamlined and efficient SEO project? We’ve gathered several tips to get you working smarter, not harder, on your local SEO.…

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SEO and Cybersecurity Failures

SEOs are often on the prowl through all areas of the internet looking for the best ways to benefit their client or their brand; and as such, SEOs are often more at risk where cybersecurity is concerned than most general users. And unfortunately, some basic cybersecurity failures are so common that it’s not too hard to find full rosters of problem areas, like the Security Fail Kids published by CBTNuggets.

Security fail kids cards

So, what common failures should any SEO be aware of and on guard for?

1. Not Creating Strong Credentials

Do you have a simple password that you use for just about everything?…

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The Importance of Backlinks as Part of a SEO Strategy

Even though there is no clear data that can prove this theory, many experts agree that more than half of the value of a website is determined by the number and quality of backlinks.

Backlinks still matter

Backlinks or incoming links (also inbound links) is a HTTP connection that leads from one website to another. In other words, this is a link that goes from someone else’s website to our website. For instance, in case you have a website that provides airline tickets and the owner of a website focused on hotels and accommodation likes the content on your website and they place a link to your website in the content they share, you will get a backlink.…

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