6 Qualities to Look for Before Hiring an SEO Company

SEO or Search Engine Optimization is the most important aspect of online marketing. With the increase in the use of the internet, it has become essential for all businesses to create an online presence to boost their sales. SEO companies offer their services to both small and big companies; they have created packages that companies can purchase to hire these SEO firms.

Reputable SEO company

What is SEO?

Search engine optimization is used to boost your presence online. These companies use different techniques to increase the ranking of the website, increase traffic, and help in the conversion of potential customers into sales. They also offer website design and development for a seamless and user-friendly experience.…

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7 Awesome SEO Benefits for Your Small Business

Think your business is too small to benefit from SEO? Think again.

If you think SEO is only for large companies, we’re happy to finally put that myth to rest. Absolutely every business, no matter how small, can and should reap the benefits of SEO.

SEO benefits

You don’t believe us? Of course you don’t! And we didn’t expect you too—not yet, anyway.

That’s why we wrote you this list of all the wonderful ways SEO can help your small business. Read on and check out these SEO benefits for yourself.

1. Happier Customers

One of the most important requirements for SEO is providing a superior user experience (UX).…

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3 Areas Of SEO Your Business Should Be Giving More Attention To

As a modern entrepreneur, you likely already know how important it is to have a strong online presence and that a big part of this is how well you do with your SEO efforts. However, for those who are running small businesses, it can be very challenging to devote enough time, attention, or money to having a solid SEO strategy with everything that you need to take care of for your business.

Focus on SEO strategy

So if you’ve been letting your SEO efforts slide, here are three areas of SEO that your business should likely be giving more attention to in order to see a larger impact on your bottom line.…

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3 Major Benefits of SEO for Your eCommerce Business

The number of businesses implementing eCommerce sites and selling their products in the digital space is rapidly growing. If you’re thinking about joining the bandwagon, start off the right foot by implementing SEO best practices.

SEO for eCommerce

The purpose of Search Engine Optimization is to improve your rankings in search engines and drive more organic traffic. In other words, when you appear on Google’s page one, people will come to your website and, very likely, make a purchase.

SEO stats show that search is the primary traffic source for shopping websites:

  • Search engines drive ten times more traffic to shopping sites than social media.
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Diagnosis of SEO Needs: Getting Consultants To Fulfill Company Needs

It’s hard to be an expert at everything. You have a good handle on the primary focus of your company. But you don’t necessarily know the best course of action when it comes to marketing and promotions. That’s why it’s so vital to recognize your search engine optimization needs.

SEO consultant advising a client

If you don’t feel like you can jump into advanced knowledge on that topic right away, then bite the bullet and pay consultants to fulfill your company’s needs.

There are several different ways that you can approach the diagnosis of your business and marketing needs. You can look at full case studies that consultants showcase.…

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Your Site’s Domain Authority Has Dropped – Here’s Why You Shouldn’t Freak Out

Moz has changed its algorithm for calculating DA, causing many site scores to decrease. Here are three ways to maintain your site’s rank now that the dust has settled.

Declining Domain Authority (DA)

The Moz-developed domain authority, or DA, is a metric that many companies use to verify their SEO effectiveness. A recent algorithm update, however, left those who view it as gospel reassessing their strategies.

The update saw many sites’ scores take an appreciable dip, prompting domain owners to worry about both their page ranks and DA’s ongoing reliability. When Moz studied 1,000 randomly selected domains, it found that those sites’ scores went down by an average of about 6%.…

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How to Choose a Reliable Digital Agency SEO Expert

Search engine optimization is the bread and butter of anyone who hopes to even attempt any digital marketing these days. Customers find everything they want online, they even manage their transaction online most of the time, and if you are not able to rank high in their search results, you are basically done for.

Choosing a reliable SEO agency

But what if you are not that much of an SEO wizard? Well, then just hire one, of course! Today we bring you a short and sweet guide on how to choose the best SEO expert for your business!

Thoroughly review their past track record

This is more or less the same review hunt that you would do for any other online purchase.…

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How Responsive Web Design Affects SEO?

More than computers and laptops, people are focusing on using the internet through their mobiles. The mobile platform has become an essential point for dominating the world of the online industry. The SEO scenario changed since the day Google announced its new algorithm for the websites to be responsive and mobile friendly.

Viewing responsive website on smartphone and laptop

A website that isn’t mobile-friendly does not have any use. The SEO implemented responsive websites can have a positive impact on the traffic. It will help you to drive more and more traffic. Nowadays, Google is not only focusing on desktop websites but mobile versions as well. The adaptation of mobile-centric sites has brought a change in the SEO scenario.…

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How Small Business Owners Can Harness the Power of SEO to Grow Their Brands

It seems like everyone and their mother has climbed aboard the content marketing train, pushing out everything from blog posts to whitepapers to tutorials online. You can quite literally find an answer — or multiple answers, really — to any question that comes to mind. Although helpful in many ways, this wealth of information poses a problem: We’re drowning in the stuff, which makes it that much harder for your audience to find your content.

SEO

If you want audiences to discover your content, SEO needs to be part and parcel of your content journey. Adhering to SEO best practices ensures that any content you produce meets Google’s standards, making it easier for bots to crawl your site, index your content, and rank its relevance.…

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Why Link Building Is the Best Marketing Strategy for Small Businesses

Small businesses are constantly looking for valuable marketing and advertising opportunities, but are often limited by tight budgets or minimal knowledge on the subject. While there are hundreds of common marketing tactics to choose from, some are demonstratively more effective than others, with a higher return on investment, a wider range of effects, and a lower barrier to entry.

Link building benefits

Among these strategies is link building, the practice of writing valuable content for offsite publishers and earning links pointing back to the pages of your site. It sounds simple, and it’s true that you can learn the fundamentals of link building in the span of an afternoon, but it takes years to truly master.…

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