Your Site’s Domain Authority Has Dropped – Here’s Why You Shouldn’t Freak Out

Moz has changed its algorithm for calculating DA, causing many site scores to decrease. Here are three ways to maintain your site’s rank now that the dust has settled.

Declining Domain Authority (DA)

The Moz-developed domain authority, or DA, is a metric that many companies use to verify their SEO effectiveness. A recent algorithm update, however, left those who view it as gospel reassessing their strategies.

The update saw many sites’ scores take an appreciable dip, prompting domain owners to worry about both their page ranks and DA’s ongoing reliability. When Moz studied 1,000 randomly selected domains, it found that those sites’ scores went down by an average of about 6%.…

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How to Choose a Reliable Digital Agency SEO Expert

Search engine optimization is the bread and butter of anyone who hopes to even attempt any digital marketing these days. Customers find everything they want online, they even manage their transaction online most of the time, and if you are not able to rank high in their search results, you are basically done for.

Choosing a reliable SEO agency

But what if you are not that much of an SEO wizard? Well, then just hire one, of course! Today we bring you a short and sweet guide on how to choose the best SEO expert for your business!

Thoroughly review their past track record

This is more or less the same review hunt that you would do for any other online purchase.…

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How Responsive Web Design Affects SEO?

More than computers and laptops, people are focusing on using the internet through their mobiles. The mobile platform has become an essential point for dominating the world of the online industry. The SEO scenario changed since the day Google announced its new algorithm for the websites to be responsive and mobile friendly.

Viewing responsive website on smartphone and laptop

A website that isn’t mobile-friendly does not have any use. The SEO implemented responsive websites can have a positive impact on the traffic. It will help you to drive more and more traffic. Nowadays, Google is not only focusing on desktop websites but mobile versions as well. The adaptation of mobile-centric sites has brought a change in the SEO scenario.…

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How Small Business Owners Can Harness the Power of SEO to Grow Their Brands

It seems like everyone and their mother has climbed aboard the content marketing train, pushing out everything from blog posts to whitepapers to tutorials online. You can quite literally find an answer — or multiple answers, really — to any question that comes to mind. Although helpful in many ways, this wealth of information poses a problem: We’re drowning in the stuff, which makes it that much harder for your audience to find your content.

SEO

If you want audiences to discover your content, SEO needs to be part and parcel of your content journey. Adhering to SEO best practices ensures that any content you produce meets Google’s standards, making it easier for bots to crawl your site, index your content, and rank its relevance.…

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Why Link Building Is the Best Marketing Strategy for Small Businesses

Small businesses are constantly looking for valuable marketing and advertising opportunities, but are often limited by tight budgets or minimal knowledge on the subject. While there are hundreds of common marketing tactics to choose from, some are demonstratively more effective than others, with a higher return on investment, a wider range of effects, and a lower barrier to entry.

Link building benefits

Among these strategies is link building, the practice of writing valuable content for offsite publishers and earning links pointing back to the pages of your site. It sounds simple, and it’s true that you can learn the fundamentals of link building in the span of an afternoon, but it takes years to truly master.…

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Guide to Track Your SEO Rankings to Analyse Growth

If you have incorporated SEO in your digital marketing efforts, you need to have a plan for it. Experts often advise that your SEO plan should be measurable. It makes all the sense in the world. This is because it is the only way that you will be able to know whether or not your SEO strategy is working.

SEO rankings growth

photo creidt: https://managewp.com/blog/rank-tracking

With that, you will be able to determine the plans that need revision and the strategy that you need to do away with. The following is a guide that will help you get started with tracking SEO ranking to analyze growth.…

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Why Digital Marketing is Crucial in Modern Business

In today’s highly competitive world of business, it has become increasingly important for businesses to take steps in order to stay a step ahead of the competition. There are various steps you can take in order to boost your chances of success, particularly in today’s digital era.

The importance of digital marketing in business

By making sure you put a strong marketing strategy in place, you can make a huge difference to your success levels no matter what industry you are in. You can also turn to experts such as an SEO consultant to help put your business on the online map and gain more exposure.

Making Digital Marketing Count

When it comes to your marketing efforts, one thing you need to do is focus on digital marketing strategies.…

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Next-Level SEO Concepts

Search engine optimization (or “SEO”) is one of the most important concepts in modern digital marketing. The idea is simple: you want your online presence to be as friendly as attractive and as accessible as possible to search engines like Google and Bing. That’s because Google and Bing act as gatekeepers and traffic cops on the web, making your target audience aware of your existence and directing that traffic to you.

Next-level SEO

In the early days of search engines, SEO wasn’t all that complicated. Google’s early algorithms placed a lot of importance on linking, making link-swapping schemes the simplest way to improve site rankings.…

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How an Organic Search Campaign can Take Your Website to the Next Level

Your online success is a function of many factors. One of such factors is relevance. Do you deliver the product or information that the market demands?

Organic search tips

But relevance is one thing that many websites can target, especially that there are keyword search tools around that help content creators choose the right topics. There is still a need to rise above the noise, and there is no better way to do this than to aggressively promote your page or website.

Google offers pay-per-click (PPC) options. In this method, you specify which keywords you want to target. You then create a short ad that bears a link to your page.…

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Strategies for Ranking Your Business WordPress Site Using Search Engine Optimization

There are two main objectives associated with Search Engine Optimization (SEO). To ensure your site and pages are easy to find by using keywords and to rank your page high in search results to make it relevant. Ideally, relevant pages rank high in the search engines because they are frequently visited and users find them useful. Optimizing your site is a long process that involves tuning, maintenance, monitoring and continuous testing of the site by an SEO expert.

SEO for WordPress

If you are looking to rank your business high in the search engine, consider using these steps:

Target Market Business Analysis

The first thing you need to do is to analyze your market business to come up with a plan.…

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