3 Effective SEO Strategies for Professional Industries

Professional industries have to approach search engine optimization differently than other businesses. Creative industries and ecommerce businesses have the benefit of versatile freedom when it comes to marketing their products and services, while professional industries are expected to stay within the lines of, well, professionalism.

SEO for professional industries

Of course, the basics of SEO are the same regardless of your industry. However, the marketing that accompanies those SEO strategies varies. Whether you’re a lawyer, cosmetic surgeon, or management consultant, you’re tasked with finding the best ways make your business searchable and generate revenue. Here are three effective SEO strategies for professional industries like your:

Create Linkable Content

Inbound traffic is powerful in the world of search engine optimization.…

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How to Choose a Reliable SEO Provider

If you’re running a business online, then it’s likely you have a website (rather than just being present on 3rd party platforms). If you don’t have a website, then it’s likely it’s a consideration, and with good reason.

Hiring a SEO specialist

Not only does building a website give your brand a strong online identity, it can also introduce you to customers that wouldn’t be able to visit a bricks and mortar business. It can also be a great stepping stone for those looking to gain a customer base quickly, which is often the case for small businesses.

For a website to be effective, it must be built in the right way.…

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Top SEO Techniques and Strategies for 2018 (Infographic)

SEO continues to play a critical role in the marketing industry. Currently, nearly all consumers are using the various search engines to look for product information. Marketers have no otherwise but to look for better ways of marketing their products online. The competitive advantage of any store will now be achieved through the available online platforms.

SEO 2018

Entrepreneurs need to be keen while choosing the best SEO strategies to use for their online marketing campaigns. First, the strategy you choose should be industry specific. You need to get to clients where they are found most. Clients can be categorized depending on their demographics and the kind of products you are using.…

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3 Lesser-Known Link Building Opportunities for Businesses

Businesses, especially new businesses with a small budget, have a hard time justifying link building. You might, and I say might very lightly, be able to start generating leads affordably with pay-per-click advertising.

Every business is different, with some having very affordable pay-per-click rates.

But over time, a business will start to realize that organic traffic that they don’t have to pay for is much more economical. Enter link building. Indeed, link building remains the cornerstone of any search engine optimization strategy.

Link building strategies

To get started, QuickSprout has a great, advanced link building resource to help you get started.

So, what are the lesser-known link opportunities for businesses?

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Are You Still Using These 5 Obsolete SEO Techniques?

These are the things that typically happen to anything that gets old: they either grow or diminish in value. They either get preserved and perfected, or get stashed and forgotten.

Obsolete SEO techniques

SEO techniques are no exception. Most businesses aim to establish an online presence, and they know how valuable SEO is in attaining their goals. Still, tricks that help websites rise in popularity, and tools that make blogging easy, tend to change over time. Some SEO moves that may have been good when you were starting your blog or website may have already lost their edge as time passed.

That’s one reason why, on my blog at KevinOcasio.com, aside from providing tips and instructions for aspiring bloggers, I also try to keep updated posts regarding new SEO techniques and strategies.…

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How to Evaluate New Business Opportunities With SEO

Shopify recently launched ‘Exchange’, a marketplace that allows owners of eCommerce businesses to buy and sell their stores. One of the key components of buying a business is evaluating if the opportunity exists to turn it around so that you could recover your investment and make a profit on your purchase. Perhaps you already own a string of businesses in the industry that the seller is operating in – this gives you the leverage to make use of your existing customer base to drive traffic and revenue.

Opportunity evaluation

In a majority of the other cases though, the true business opportunity lies with identifying ineffective marketing strategies deployed by the former owner that you could fix to trigger growth.…

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Let’s Bust Some Common SEO Myths!

If you’re just learning about the SEO world, you may find it daunting to try to sift through all of the information to determine what’s true and what’s false. Our friends at Kamil Web Solution, a premier provider of SEO in Dubai, bust some of the biggest myths about SEO.

Search engine optimization

Myth #1: If you’re not first, you might as well be last

Many sources will tell you that if you can’t land yourself a first-place spot on the Google rankings, there’s no point in using SEO services. These are usually the same companies that will promise you first-place rankings, incidentally!…

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Discover Three Acronyms that Will Help Your Company’s Website Stay Ahead of the Game

Running a small business is no small feat. A lot of tasks that are allocated to a number of different resources in other types of companies tend to be undertaken by a handful of individuals in the case of small businesses.

CEO

So as a small business CEO or manager, it is extremely important to always keep in mind the big picture of each and every thing that your company must be paying attention to – especially in terms of your website which plays a crucial role in reaching out to your preferred client base. And we know that you do not have a lot of time on your hands, so today, we present three essential concepts that you need to remember in the form of acronyms.…

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4 SEO Tips Small Businesses Can Implement Today to Increase Visibility

Small businesses just starting out online are at a disadvantage compared to businesses that have been online for years. The idea of overtaking Amazon, a Fortune 500 company or a large law firm that has a long presence on the Internet, can seem daunting and impossible.

SEO analytics

And while these entities do have the advantage of age and years of search engine optimization on their side, small businesses can still compete.

You can get your business to the top of Google and increase your visibility, but it will take time. A lot of hard work and effort needs to go into your online advertising much in the same way it has to go into your offline advertising.…

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9 SEO Strategies for Ecommerce Marketers

The relevance of SEO to businesses is a topic of constant debate but statistics show that 30 percent of traffic comes from organic searches. 30% is a significant amount and should not be taken for granted by business owners, no matter how big or small.

SEO strategy

Understanding SEO better will show how important it is. It should be part of any ecommerce business’ marketing strategy. SEO should be given importance because:

  1. It is an investment with high ROI
  2. It impacts how buyers research products, and how they mature through the sales cycle
  3. It multiplies the impact of other marketing efforts
  4. It builds trust and credibility among customers
  5. It allows a brand to stay ubiquitous
  6. It provides opportunities to compound traffic while improving overall SEO profile

It is sad that some people cannot see it but SEO is really important.…

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