An In-Depth Look at Backlinks and Their Uses

The word backlink is one of the commonly most terms in the world of search engine optimization (SEO), and it’s simple to understand. A backlink is just a link to another site using some kind of anchor text. According to Forbes, these links are crucial for staying relevant and adapting.

Website codes

So what is the big deal with backlinks and why are they so important?

What is a backlink?

As stated above, these are just links from one website to another, and they serve as a ranking signal for search engines like Google. When one website links to another, search engines take note of those links and believe the content is noteworthy.

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5 SEO and Analytics Tips Every Business Owner Should Know

You’ve spent considerable time putting together niche expertise. This most likely involved supply chain management, competitor research, and market analysis. You’ve even worked on your SEO skills. Meta tags and website organization have quickly become second nature. However, there are five SEO and analytics tips you may not yet be implementing – and you need to.

SEO specialist

1. Set up and Use “Google My Business”

As one of the many Google support tools, Google My Business is completely free. You only go through the easy steps of setting up a free business profile to connect to Google Maps, Search, and a variety of other applicable Google properties.…

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What Makes a Quality Link for SEO?

In search engine optimization (SEO), companies and websites attempt to attract more search engine traffic by increasing their pages’ ability to rank within search engine results pages (SERPs). To accomplish this, webmasters must invest in high-quality onsite content, technical onsite optimization, and offsite optimization—which includes building links pointing back to their website.

Link building strategies

Google’s ranking algorithm ranks high-authority content higher than low-authority content. You can increase the authority of your content by building links to it; the more links you have, and the more valuable those links are, the higher your authority will climb.…

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Starting an SEO Agency: Here’s Why White Label SEO Make Sense

If you’re starting an SEO agency, you should know that the world of SEO is a dynamic and exciting one. With many changes taking place every few months, an agency has a lot to offer many industries. But why should you use white label SEO? We’re going to look at this now.

Start an SEO business using white label services

It Helps you Get Things Done

There’s no doubt about it, white label SEO helps you to get things done. A provider will give you access to a wide range of materials that you can present to all of your clients.

Your SEO partner is likely to be given a range of keywords to use in articles and blog posts.…

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The Most Important Hard Skill Business Owners Should Learn in 2020? SEO!

Search Engine Optimization (SEO) is one of those terms that intimidates, confuses, and frustrates so many today. The acronym itself is strapped with misinformation and misunderstanding that convinces business owners and marketers it’s some kind of taboo, hard-to-understand digital marketing service better left to the professionals.

SEO consultant advising a client

The reality is that SEO is not complex, hard-to-understand, or impossible to tackle at all. However, as more companies refuse to explore the simple education behind SEO, they are harming their company’s online search engine rankings tenfold. In fact, 91% of pages never get any organic traffic from Google – due to the fact that they don’t have any backlinks!…

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SEO For Beginners: Tips for Your Small Business Website

Running a small business can be tough. You’re probably an expert in a single niche, whether that’s flower arranging, car repair, catering or something else, but owning a business seems to require you to master so many other areas, from accounting to law and more – like, for example, SEO.

Small business SEO

Fortunately, you can hire professionals in most cases. However, this can get expensive, and you might want to try to do some parts yourself. If you want to work on your business website’s search engine marketing, it might be worth hiring a professional for a few hours here and there to help you with SEO marketing, but there is also a lot you can do on your own by understanding a few basic elements.…

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How to Refine Your Business’ SEO Endeavors

No business that wishes to remain competitive in the digital age can afford to treat SEO as an afterthought. With search engine optimization playing a large role in nearly every enterprise’s digital marketing efforts, businesses that shrug off SEO do so at their own peril.

Business SEO

As is the case with any type of marketing, digital or otherwise, a company’s search engine optimization efforts need to be tweaked and refined over time. In some instances, new and emerging trends help facilitate the need for change. Other times, a business’s lack of knowledge and hands-on experience with SEO creates the need for a shift in direction.…

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7 Easy Ways to Boost Your Company’s Organic Search Rankings

Ranking organically on page one or two of search engine results pages (SERPS) is an incredible achievement in the digital marketing world. Research shows that page one of SERPs receives approximately 75 percent of online traffic. Subsequent pages receive the remaining 25 percent.

Organic search ranking

Generating traffic to your company page is vital, as it leads to sales-boosting conversions. However, earning a spot in the first-page results isn’t easy as it sounds.

Every second, there are nearly 40,000 search queries on Google. For your website to rank well in search results, there is stiff competition to ward off. You need to up your SEO game to compete for a higher rank.…

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Ubersuggest vs. SEMrush: Head-to-Head SEO Tool Comparison

Properly implementing SEO requires a well-defined approach and tools to augment your strategies.

However, with the myriad of SEO tools available online, it can be challenging to figure out which SEO tool is perfect for your business.

SEO implementation and analysis

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In this guide, we’ll compare two of the most reliable and widely-used SEO tools and their features to see which one is the best solution for you.

Ubersuggest vs. SEMrush: Which one will come out on top?

We’ll look at each SEO tool’s features, benefits, and pricing to give you enough details to make a good comparison of the two solutions.…

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6 Reasons Why Your Business Absolutely Needs SEO

Search Engine Optimization is an effective digital marketing tool that is valuable in creating a brand, building relationships, and establishing trust from potential customers. It increases the visibility and ranking of any business site when the audience searches on the internet. The main purpose of SEO is to increase web traffic to a business’ webpage. Through quality content, the site is optimized by giving a better customer experience to those who come and see the page.

Business SEO

Considering SEO a long term strategy for any business, owners will get these benefits listed below.…

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