It’s Time to Get Competitive! Facebook Contests May Lead to More Customers

As a business owner, you may be updating your Facebook, Twitter, and even LinkedIn pages on a daily basis. However, there comes a point where the addition of fans and followers begins to slow down and eventually may come to a halt.

How can you jump start a following? All it may take is a little creativity, innovation, and motivation. Are you leveraging contests to gain more leads and customers? You should be!

It's Time to Get Competitive! Facebook Contests May Lead to More Customers

According to a study by  AllFacebook, 30% of people have participated in contests or promotion via Facebook. The best news about this is that this number continues to grow.…

Continue reading

How Small Businesses Should Make The Most Of Their Social Media Presence

There is no doubt that social media is an integral part of online marketing for small businesses. Unfortunately the social media landscape is very fragmented and it is difficult to know what conversations to join and more importantly how to explore these opportunities in the best way. There are many opportunities for small businesses to really get the best out of their social media campaigns simply by looking how the big brands use social media.

How Small Businesses Should Make The Most Of Their Social Media Presence

Find The Most Suitable Social Media Platforms

It can be quite easy to set up social media profiles on many different platforms. The problem is that each account needs a lot of time and effort to be really successful.…

Continue reading

Small Business Owners Charge Full Steam Ahead

Small business owners are feeling good about 2013 so far and even more optimistic about the year ahead, according to Manta’s Q1 2013 SMB Wellness Index. The survey of over 1,100 small business owners found more than half (56 percent) think the first quarter of 2013 was successful and 79 percent believe the second quarter will be positive for their companies.

While only 17 percent hired new employees in the first quarter of this year, almost one-third (31 percent) plan to do so in Q2. But that’s not where they’re putting most of their money. Thirty-one percent say they plan to invest most of their money on referrals and finding new customers; 26 percent on online advertising and social media; 24 percent on creating new products and services; and 12 percent on traditional advertising and marketing.…

Continue reading

23 Small Business Social Media Dos and Don’ts

23 Small Business Social Media Dos and Don'ts

For cash strapped small businesses social media can be a cheap and effective way to promote your business/brand and increase revenue. At the same time many SMBs don’t properly utilize social media or ignore it altogether. No matter where you fall on this spectrum keep the following dos and don’ts in mind.

Dos

  1. Do set up social accounts on all the relevant social platforms for your business. If you sell hard to find car parts only known only to gearheads, Pinterest is not for you.
  2. Do use a high quality logo image that is not blurry, stretched nor distorted. Your brand is your livelihood so make it professional regardless of where it appears.
Continue reading

Four Ways Social Media Has Changed The Recruitment Process

Ways Social Media Changed Recruitment Process

Most workers are aware that their employers routinely check their social media profiles and have probably heard of a few news reports where certain social media activities have led to termination. But many may be surprised to know how organizations and HR managers utilize social media during the hiring process and how it’s become an effective tool for implementing traditional ideas.

Organizations are casting wider nets

Many applicant tracking programs have integrated social media as part of their recruitment process in which open positions are not only uploaded on the software’s portal but shared though various social media sites, including blogs and other online communities, allowing others to re-post and forward job opportunities.…

Continue reading

Top 3 Reasons Entrepreneurs Shouldn’t Do It All

outsourcing business tasksEntrepreneurs are the first ones with the great idea and, more importantly, the first ones to bring it to life. You do more in an hour than 20 people can do in one day.

But how long can that last? Entrepreneurs have a tendency to fall into the “I have to do it all” trap. No one gets the vision as much as you do and no one can possibly do your work as well as you.

In falling into this trap you create a bottleneck. There are limited hours in the day so do you update the database, make those new business calls, work on that report, meet with your product vendor, confirm meetings”¦

If you are like me you probably answered, “Yes, I do it all and stay up late to get it done.” I hear you!…

Continue reading

3 Must-Watch TED Talks For Small Business Success

TED Talks are taking the business world by storm. Short for Technology, Entertainment, and Design, TED itself is an annual conference that brings together leaders from these three industries to share their expertise with the crowd.

Past events have featured speaking appearances by top executives from companies such as Amazon, Google, and Microsoft. Al Gore, Bill Clinton, and J.J. Abrams have also spoke at these conferences.

3 Must-Watch TED Talks For Small Business Success

So what can you take from a TED Talk? Plenty. Here are three success lessons small businesses can learn:

1. A Social Media Presence is More Than a Profile

Several of the more recent TED Talks have been focused on social media – surprise surprise.…

Continue reading

What Social Media Metrics Matter for Your Local Business

Local businesses tend to understand the inherent importance of metrics, but when it comes to social media platforms, it can be confusing to figure out what’s most important. Perhaps part of the difficulty with social media platforms is they provide so much information to businesses it can be hard to determine what to focus on.

what social media metrics matter and why

Unfortunately, a common response when overwhelmed is to become indecisive and not take action. Therefore, in this post, I’m going to share specifically what metrics you should pay the most attention to and why.

Your Facebook reach. You can see the impact each of your Facebook posts has had with this metric.…

Continue reading

Considerations For Social Media Use In The Workplace

Social media has become so commonplace that many employees engage in its use at work on a daily basis.   Unfortunately, many employees demonstrate poor judgment while using social media by assuming that their posts are private and sharing confidential information they would not share in other formats.

social media in workplace

Company use of social media in the workplace is also increasing.   Human resource and other company professionals are using social media sites to screen potential employees, monitor current employees and obtain information about competitors or customers. This practice can create liability for a company absent a policy or set of guidelines for such professionals to reference, allowing them to make sure their behavior does not violate applicable law or expose the company to legal action.…

Continue reading

What Is Zurker And Do You Need To Know About It?

Not one to miss out on an opportunity to stay in the loop with all things social media, I have decided to keep a very close eye on new social networking site Zurker. Since the name first started circulating around in February, there has been much speculation and interest in the new start-up and it has only continued to grow.

Zurker

The name Zurker will frequently come up in conversation or I’ll stumble across another article on my internet travels.   I can safely say that I am both curious and fascinated in Zurker. Here’s why:

Zurker is owned by their members

The first thing that comes to mind is some sort of secret members society.…

Continue reading