POSTS TAGGED : tips

5 Small Business Essentials Every New Business Owner should Know

There are a few things that are essential to just about every small business. If you are just starting out your company, or even if you have been in business for a while, it is a good idea to check and make sure that your business has everything that it needs.

Coffee shop owner

Below is a quick list of some essential things that all small businesses should be trying to have. Check it out, and see which ones your business may be missing.

1. Goals

First of all, you need to know where your business is heading. This means not only where you would like it to be in five years, but also in a year, a few months, and next week.…

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Useful Tips to Become A Better Networker

If you want to get anywhere in the business world, you have to know how to network. And more than just being familiar with the basics, you have to know how to network better.

For inventors, networking can be such a valuable asset. It can get them access to investors, prototype makers, media, and customers! This is why everyone can use tips to become a better networker.

Useful Tips to Become A Better Networker

While you may already know how to do some things, there are always improvements that can still be made. Follow these tips and watch yourself improve as a networker, and as a business person too!…

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How To Avoid Brand Resentment In Your Email Marketing Strategy

How To Avoid Brand Resentment In Your Email Marketing Strategy

Email marketing is a necessary component of a marketing strategy, but some customers may view it as a necessary evil instead. Tools such as the ones provided by Vocus can insure that your campaigns are a success. The success of sharing news, products and opportunities with customers can be eclipsed by email burnout or customer resentment of unnecessary emails.

Try these five tips to ensure that your marketing emails reach their recipients and don’t cause resentment.

1. Use technology to build a gap between your company and the customers – From an online purchase to a social share, every action your customers take can be aggregated and analyzed.…

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3 Video Marketing Tips For Small Business

If a picture is worth a thousand words, then a moving picture may be worth 10,000 views? While that may be a stretch, the value of online video marketing for small businesses is real – if production and promotion are approached strategically.

One of the biggest difficulties small businesses face in developing an online video presence is the dollars – so many entrepreneurs scratch their head at the cost of video production for online marketing. Yet, beyond these misconceptions exists a video reality – developing an online video marketing strategy can be a cost effective way to increase brand awareness, and maybe even generate leads.…

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Top 7 Gmail Tips and Tricks

Top 7 Gmail Tips and Tricks

As a loyal Gmail user for many years, I have watched Google’s golden child evolve into an incredibly efficient and functional interface. Most of the savvy user “hacks” from the good old days have now been built right in to Gmail, but this old dog is certainly able to learn new tricks.

Here are the top 7 ways to improve your Gmail experience, from Labs and other add-ons to hidden features and hacks.

1. Remove ads with Gmelius

Gmail’s text banner advertising is fairly non-intrusive, but sometimes the ads displayed are so similar to the email you are reading or writing, it’s just plain creepy.…

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3 Ideas For Ensuring Employee Loyalty

According to a recent MetLife study, while small businesses are quite optimistic with the general economy employee retention may be the next hurdle to overcome.   It’s not enough to make your customers happy so that they will come back to be patrons of your business. Another important factor to consider is how to retain your employees.

Think back to when you were an employee yourself. What were the factors that made you stay with a company for years? Was it really just because of the salary? Let’s face it, other businesses (other companies who want to “pirate” your star employee) can offer more competitive salaries to the best employees out there.…

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The 4 Biggest Customer Service Mistakes You Can Easily Avoid

We have all heard it said that a service by a particular business, when it exceeds your expectations, is done from the heart. I do not doubt that but it is also my belief that customer service is the heart of any business, no matter its size.

If money or finance is the lifeblood of a business, we can then assume that there would not be (financial) blockage as long as the heart (customer service) is healthy and strong. If it isn’t, then your business may just as well suffer from cardiac arrest.

4 customer service mistakes

Running a business is tough and the economy does not make it any easier.…

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Hiring The Best People For Your Business

Paychex and Intuit surveys say that hiring is increasing in the small business industry. This is all well and good but the main concern for business owners should be whether they are hiring the best person for the job.

There are a lot of people looking for jobs but even though you are operating a small business that does not mean that you should just be contented with average performers. Small businesses have as much chance to hire terrific people as larger businesses do.

tips for hiring the best team for your business

Here are some tips to get you started:

  • Evaluate what particular skills are required for the job and its responsibilities.
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6 Tips For Making Sure Your Small Business Succeeds

tips for small business success

Starting a new business is an exhilarating experience. It’s like going out on a first date. Your toes get all tingly, you try to dream of every mishap that could happen and you try your hardest to make it work. And like dating, it’s possible that it could have disastrous results.

In fact, according to the SBA, “two-thirds of new employer establishments survive at least two years, and 44 percent survive at least four years.” For a newbie in the business industry, it might cause you to rethink and falter but in reality, awareness and a definite action plan may just be the key for your venture to succeed.…

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5 Tips to Work More Effectively From Home

tips for working from home successfullyThrough recent advances in technology, the number of individuals working from home offices has greatly increased in the past decade.   When individuals have taken the proper steps, home offices allow one to work from the comfort and convenience of home without sacrificing productivity.   There are a variety of reasons why individuals would choose to work from home.

Those who own and operate their own small business may choose to work from home because they do not have the necessary funds to afford a lease on a commercial property.   Many corporations now allow their employees to telecommute because it cuts down on expenses and the amount of office space needed.…

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