We often take the signs of businesses for granted because we pass by them every day. Sometimes as we head to our regular stops, the grocery store, restaurant, and gas station, we have stopped noticing the signs that advertise that these businesses are there. When a new business comes to town, we need to see those bright big signs as we discover our new favorite place.

The world of visual communication for business is always changing looking for new ways to get our attention, but there are some things that stay the same. If you want to be successful, you need a sign.…