SME Website Design: Are You Missing These Basics?

Website design is evolving. Hosting is cheaper. Design is faster. Screen sizes are many. And your visitors are expecting a lot more from your small business website than in the past. You need to be at the forefront of the industry.

Small business web design

Small businesses need a website that not only sells the potential customer but also informs them.

1. Customer Journey Basics

Your small business is all about the customer. There’s a message you want to send to the people that visit your site and are considering your service. You also need to consider the visitors’ journey in the buying cycle.

A plumber, for example, may craft content that:

  • Informs the reader through blog posts
  • Educates the reader
  • Offers a solution to the visitor

You have to consider that the visitor may be a residential person who has a leaking pipe that needs to be fixed.…

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5 Aspects Every Business Website Should Display

Building an effective business website takes a delicate mixture of several concepts of business. You must effectively represent your brand, call your viewers to take action, and maintain the interest of web users in only a few seconds. It may sound like a tall order, but business web design is not as hard as you think.

Accessing business website

Those who have designed before you have figured out a sort of equation that seems to work best. The good news is that just a few minutes of your time will reveal their findings. Take a moment to read through this short synopsis of a few aspects every business website should display, and get started on your design now.…

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5 Tips to Increase Conversions with Decent Website Design

Is it possible that your website design negatively affects the conversions you expect to get? The answer is yes! If you would like to increase your sales and to attract more new customers, you need to avoid some of the mistakes made by other business owners regarding their web design.

Web design

Although the traffic to your site is very important, something that you really need to be entirely focused on is whether people who visit your site decide to buy from your products or not. If the traffic you receive is not converted into real sales, it is useless.

There are specific things about the design, which can change the attitude of the visitors in a positive or negative direction.

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Your Business Website Isn’t Good – Here’s Why

As an ardent reader of SMBCEO, you know too well how important the Internet is for small-business success. Small enterprises rely on the inexpensive marketing of social media and the Web’s plethora of accessible, essential business tools. You even comprehend the necessity of maintaining a small-business website to supply your customers and clients with the vital information they need to seek your products and services. Yet, having a website isn’t exactly the same as having a great website — or even a good one, at that.

Anxious businessman worrying over his bad business website

Your website is the lifeblood of your online presence, which means you must ensure that it looks nice, performs well, and, ultimately, makes sales.…

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Are You Ordering From A Legitimate Website?

In today’s society, anyone can create a website and sell products online. It’s turned into a fairly simple process – so much so, that more and more spammers find their way into the e-commerce world – and your computing device – every day. If you aren’t careful, you’ll really end up paying for it later.

Using security software – e.g. SearchLock – to protect your online activities and detect problem websites can help, but with so many misleading information (such as SearchLock that is accused as being malware) it’s not an easy task for you to decide.

Are You Ordering From A Legitimate Website?

Here are some tips for avoiding illegitimate online sellers:

Before you even consider pressing “Add To Cart” it’s important to look at the quality and design of the website.…

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How to Maintain a Professional and Effective Business Blog

An online marketing tip that professionals will receive time and time again is that it is important to have a company blog. But aren’t blogs just something that teens use to muse about their gossip and favorite TV shows? Not anymore.

Blogs can be a great way for companies to share information, connect with customers, and increase traffic to their website. However, this can only happen if the blog is created and maintained correctly.

tips for maintaining a professional business blog

To get readers to take your company blog seriously, it is important that the blog does not look like a boring default WordPress blog. You can instantly add flare and originality to the appearance and functionality of the blog simply by browsing through different themes and choose one that best suits your company’s overall tone and purpose.…

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Three Key Steps To Starting a Web-Based Business

keys tip to starting a web-based businessAs an online marketing specialist, I’ve seen too many online businesses go bust due to poor planning. Trust me, you don’t want to blindly dive into the world of online business.

If you don’t know what you’re doing from the get-go, it doesn’t take long to lose your investments. These three steps will help you on your way.

1. Research your market carefully.

Whether you plan to sell a product or service, you must be sure there’s opportunity to turn a profit in your specific online market. For example, my boss initially wanted to start an insurance brokerage “” until he realized that thousands of individual insurance companies were already vying for the same customers online.…

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Optimize Your Business’ Website for Search Engines

Writing to ensure your business’ website is optimized for search engines is a valuable skill in today’s business world.  Gabriel Shaoolian of Blue Fountain Media, a leading web design company, has several suggestions to ensure you do it right. Shaoolian says “The goal of Google is to show the most relevant results for every query, giving users the most satisfaction when searching. To do so, the search engine has begun taking into account certain factors. To capture its attention you need to write in a way that blends your own intent with an eye for how search engines search.” Here are some simple rules that will help any copywriter write more effectively.…

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