Website design is evolving. Hosting is cheaper. Design is faster. Screen sizes are many. And your visitors are expecting a lot more from your small business website than in the past. You need to be at the forefront of the industry.
Small businesses need a website that not only sells the potential customer but also informs them.
1. Customer Journey Basics
Your small business is all about the customer. There’s a message you want to send to the people that visit your site and are considering your service. You also need to consider the visitors’ journey in the buying cycle.
A plumber, for example, may craft content that:
- Informs the reader through blog posts
- Educates the reader
- Offers a solution to the visitor
You have to consider that the visitor may be a residential person who has a leaking pipe that needs to be fixed.…Continue reading