Networking with other business professionals is one of the fastest ways to grow your business, believe it or not. Not only can you share leads with each other but once you have established a working relationship with your peers, there are a number of other incentives that can be beneficial to the growth of all parties involved. Here are a few creative ways to build a B2B network with the intent of working together to grow your businesses.
Social Media – Social Networking
One of the fastest ways to build a B2B network is to take advantage of social media. There are a number of really powerful social networking sites out there, but perhaps the one designed especially for businesses would be LinkedIn. Here you can meet up with other business professionals, your peers, to share ideas, successes and perhaps even learn from each other’s failures. Remember, the more you build your network, the higher your visibility will be. This is especially important if your line of work deals expressly with businesses as the end client. You are a social creature so go out and make friends- business friends that is!
Share Links to Increase Traffic
Whether your website is an ecommerce site or simply an informative website detailing your business, it is a proven fact that the more visits you get, the higher your sales will be. So then, how can you increase traffic to your site? One of the easiest ways to do that is to rank highly with the search engines and inbound links help to score points, building rank. Also, many visitors land on your site via other pages they happen to be viewing.
By clicking a link and landing on your page, that is one more potential customer. By sharing links, you are helping each other increase traffic. Remember, it’s a numbers game so the more people who land on your site, the better your chances are for closing that deal!
B2B Incentives – Business Only Voucher Codes
Networking with business professionals is the exact same thing as socialising with members of your neighbourhood community. You share common interests, common goals and of course, common griefs as well. When it comes to interacting with your peers, why not offer B2B incentives, voucher codes, only available to registered businesses?
Remember, these are people just like you and by looking at an interactive guide to UK spending, you can see which voucher codes may offer the greatest incentives. Businesses don’t buy products, people do. The only difference is that you will be offering a special deal for businesses hoping to establish a good relationship. Wouldn’t it be nice if all businesses offered some kind of special discount to each other to help offset the high cost of running a business?
If you have been pounding the pavement handing your business card out to every professional you meet, you are sorely wasting your time. Take advantage of the internet where everything happens at the speed of light. These are just a few ways in which you can grow your B2B network but you will find them a good place to start. Be social and help each other. Foster goodwill and you will see just how quickly you help each other increase your bottom lines.