3 Tips for Running a Business Booth at a Community Event

Communities the world over have events almost every week where business owners can set up a booth and showcase their products or services to pedestrians in the area. This can be a great opportunity for you to reach an audience that you otherwise wouldn’t have the ability to come in contact with. Not only will this showcase your products to potential buyers in your area, but it will help spread the word about your company to those whom you frequently associate with. However, if you’ve never taken on this challenge before, it can be a little intimidating.

Trade show booth

photo credit: IAVM WHQ / Flickr

So to help you find success in this marketing avenue, here are three tips for running a business booth at a community even.

Benefits of Getting A Booth

As was briefly mentioned above, there are plenty of benefits to getting a booth at some type of community event. Especially if you aren’t sure whether or not setting up a booth will be beneficial to your particular business, it can be hard to decide whether or not to try this out. But according to Tabitha Jean Naylor, a contributor to AllBusiness.com, most businesses will find that the gains from having a booth at an event will far outweigh the costs. Your business will appear more professional and legitimate, you’ll get to display and demonstrate the use of your products or services, and you’ll be able to network in a real-life way.

If you are looking to improve any one of these areas of your business, you almost can’t afford to not participate in community events with your business.

Bring The Right Supplies

A huge part of the success you’ll have with a business booth at an event will have to do with how you’re prepared and what supplies you bring with you. Coming to the event unprepared could sacrifice some of the potential benefits from participating in the event in the first place, which won’t result in this marketing idea having a good return on the investment.

YouniqueBlog.com shares that some of the staples you should bring with you to these types of events are products to both display and sell, order forms, business cards, catalogs or other marketing materials, and something to give those who visit your booth, be it candy, water, or a raffle prize.

Keep Your Energy Up

Being at an event like this is a great way to bring a human face to your company. With this in mind, you’re going to want to ensure that you keep your energy up and be as positive as you can throughout the entire day. Sam Ashe-Edmunds, a contributor to Chron Small Business, recommends either standing out in front of your booth or right behind the table of your booth to showcase a happy and welcoming attitude rather than sitting down and appearing like you’d rather be somewhere else.

If you’re contemplating participating in a community event in your area, use the tips mentioned above to help you make this business decision.


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