Good conversation rates are important for any affiliate marketing program.
Your conversion rate will depend on several factors like the quality of content, price of the product, user experience and several others.
1. Optimize Your Website For SEO
Optimizing your website for SEO will help drive more traffic from consumers who are looking for exactly what you have to offer.
- If you fail to include the relevant target keywords in your website, you will miss out on reaching potential consumers because your website won’t show up in their search results. Make sure the keywords you use are relevant to your content.
- Optimizing your website for mobile devices will definitely boost conversion rates because many people visit sites on their phone. You could be missing out on a lot of conversions if your website is not mobile friendly.
- Website speed is important when it comes to SEO and conversions. Your website shouldn’t take more than 2 seconds to load in order to avoid high bounce rates.
2. Create High Value Product Reviews
Make sure you put out rich and valuable content which is insightful to your consumers.
While reviewing your affiliate products, avoid trying to write content which reads like an advertisement. For example, making an entire blog post only about the features of the product or overhyping the product will make consumers feel like your content isn’t genuine and avoid them from purchasing anything.
Offer honest opinions about the product and include both pros and cons. Explain how the product will make your consumer’s life easier or better. Include high quality images of the product so your consumers can see what it actually looks like.
3. Include Clear CTA’s
Clear CTA’s banners or buttons will capture the attention of the visitor and encourage them to take action.
You can also boost conversions by driving sales with incentives including a free trial, discount code or coupon along with the CTA button. This will add value to your affiliate offer and some consumers will take advantage of the bonus which is related to the affiliate product.
Make sure the design of your CTA button is eye-catching.
4. Promote High Quality Products Of High Paying Affiliate Programs
Promoting too many cheap and low quality products is usually one of the top 5 reasons why affiliate marketers fail.
With cheap products you make very low commissions per sale. Furthermore cheap products will fail to provide any value to your consumers which will decrease your conversion rates.
Focus on high quality products from high paying affiliate programs which will give you high commissions per sale.
5. Reach Out To Affiliate Managers
Affiliate managers might offer you higher commission if you put more effort into promoting their products.
If you already have a good consumer base and make a decent sumber of sales every month, you can reach out to your program’s affiliate manager through email and ask for a higher commission.
You can give more exposure to the affiliate products by reviewing them on YouTube or making posts about them on social media.
6. Try Email Marketing
Sending out emails to your followers will give you an opportunity to communicate with them directly. You will also be able to promote affiliate products directly to your target group.
You can create an email sequence which contains affiliate links along with educational and promotional content. Make sure you don’t make every email solely focused on the links since this can annoy the reader.
7. Track Your Affiliate Links
Tracking your affiliate links will help you track click through rate, conversions and other helpful data.
This will give you an idea about which marketing strategies are generating sales and which aren’t. You can improve your strategies according to what generates the best conversions.
8. Use Exit Intent Pop-ups
Exit intent pop-ups have some of the highest conversion rates compared to other pop-ups.
They help retain your visitors who are going to leave your site by displaying a pop-up window with a CTA button encouraging the visitor to take action.
Increasing affiliate marketing conversion rates will definitely take time and effort but it is well worth it. Understanding what your consumers respond to the best and implementing that in your marketing strategies is key to boosting conversions.
Author Bio: Res Marty makes it his goal to help people who want to get started with affiliate marketing. He creates content centred around affiliate marketing on his blog, Affiliate Academy.