Marketing Strategies to Increase Your Blog’s Traffic

While blogging is an amazing way to express ourselves and make some extra earnings, it undeniably has its peculiarities and needs. Blogs have been around almost as long as the internet, and this means that there are tried and true tactics that can help any blog increase its traffic and become more successful.

Blog marketing

And with that in mind today we’ll go over some of these strategies one at a time. So you can bring your blogging to the next level and make the most out of your efforts.

Promote your blog with Social Media

While blogs were the main source of content back in the day, that no longer is the case. If you ask anybody where they spend most of their time online there’s no doubt their answer will be social media. And this is why social media is such an important marketing tool.

Social media organizes all of its content by interest, and this means that you can easily target thousands of potential readers if you play your cards right. Share links to your articles on Facebook groups, keep a Twitter to post your content with the appropriate tags and build an Instagram community. All of these will work with each other, and will dramatically increase the traffic to your blog.

Write better titles

The most important duty of any blog article is to grab attention, every click is a visit, and getting any person to visit your website is a victory in and of itself. And the most reliable way to grab attention online is to have a great title. But how does one make a better title?

One of the best ways to go about it is to make sure there’s always a hook in your titles. You want the idea to be clear, but also need to leave an interesting idea floating on their minds so they’ll click on your article. There is a fine balance in making great titles, but keep those two ideas in your mind and you’ll see improvements.

Include Photos

Photos are great for blogs on various levels. First and foremost they add visual appeal to any article. People don’t want to read that much online, so strong paragraphs with an appropriate picture are one of the most efficient ways to convey information online. However on top of that by adding images you make sure your blog also appears on image searches. This opens the window for even more traffic opportunities, so don’t underestimate pictures.

Add subtitles to your videos

Something you need to understand about online content is that most users want information at an express speed. So while videos are a great tool to convey information, a lot of people will skim through them. Visitors want quick information or they’ll lose interest, and when it comes to videos the best way to do this is to add subtitles. Subtitles allow visitors to skim at their pace or listen attentively, so the same content can appeal to multiple kinds of visitors. But on top of that, they are also a great tool for international viewers who might be better at reading English than listening to it.

Of course, subtitles can be time-consuming so we fully recommend you use Audext for audio to text transcription. Audext is an online audio to text converter that offers audio transcription for all of the popular audio and video formats. You don’t have to install anything as it works fully online. So you can easily load an interview or tutorial and get a transcription that you can easily edit on your own. The best part is that each word is tied to a timeframe on the original archive, so that also speeds up the subtitling process.

Creating video content for YouTube

Incorporate keywords

SEO is the name of the game, and some words just generate more traffic than others. Find out what keywords are relevant to the topic of your blog and start adding them to your content. Keywords ensure that you get a larger presence on search results, and the better you do on sites like Google, the more traffic you’ll have overall.

Add social sharing buttons

We already went over the importance of social media, but adding sharing buttons allows you to take it a step beyond. Now any reader who is fond of your content can share your articles with their group of friends or online communities. This is free advertising, it’s almost always guaranteed views and you don’t even have to lift a finger. Social media is your friend, it just comes down to mastering it.

Invest in promotion

At the end of the day if you want to take your blog to the next level promotion is always reliable. Unlike the other options in the list, this requires you to invest some money, but advertisements are the oldest marketing tool for a reason.

Look around for various companies and find options in your budget range. If used well you should be able to generate enough money from the increased traffic to pay for the promotion, so the investment might not even be a problem in the long run.


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