Nowadays digitalization is everywhere and marketing is not indifferent to it seeping into it. Multinational companies to small businesses are utilizing digital marketing for their companies to bloom in existing market and other markets that were inaccessible previously.
The merging and leveraged use of technology to extend or increase the outreach of marketing businesses rely on generic and marketing specific technologies which have come to be known as “MarTech”.
MarTech makes it easy for brands to reach potential consumers through social media and other means. This can range from the websites people visited, where often ads of specific brands pop up and highlight that company’s product to deep analysis of the target market to create promotional activities that tap into the deep psychological makeup of the potential clients.
This article will decode seven of the new marketing technologies that business owners should apply to give their company a boost of reach to millions.
Types of New Technology in Marketing
With multiple marketing tools available, one needs to understand the demand of their brand and what tool they require according to the public they are targeting. It is almost impossible to master all the marketing technologies at once but we have picked some of the most common and easy-to-use tools for you to decide what suits you the best.
1. Artificial Intelligence (AI) in Marketing
AI and machine learning is increasingly becoming important in modern marketing. Modern online connectivity has led to the availability of massive data that can be a treasure trove of insight into existing clients, potential markets and target audience. However the data is starting to reach a point where it can be too difficult to sift through manually or even tools like spreadsheets. AI comes in handy here as it offers streamlined processes, analyzes data, and optimizes campaigns.
AI works the best in the predictive marketing genre where you have the opportunity to predict what your customers will go for. This predictive type of marketing process data from customers with the aid of AI and helps the brand to adapt to the trends happening online.
This data is then used on frequently visited e-commerce sites where the product appears as a relevant recommendation.
2. Chatbots or Virtual Answering Services for Clients
Artificial intelligence is not only limited to data analysis, but has another major application in real time online customer services where text based interaction takes place.
Chatbots have recently become cheaper and are a popular and an easy alternative to many expensive tools. Many business owners don’t use this tool by underestimating its influence on the market. With chatbots, users feel comfortable to forward their queries, receive quick responses and a 24/7 website presence.
In multiple cases, users don’t even realize they are interacting with a chatbot and not an actual living person. At the same time, it allows firms to gather and analyze data to feedback into the system to improve the overall customer experience.
If you prefer real person to handle your clients’ 24/7 inquiries, you may want to consider using the services provided by answering service companies. Well-trained staff members will attend to your clients’ needs around the clock professionally – without the costs and nitty-gritty that comes with hiring full-time customer service employees.
3. Voice Searching
This is one tool that gained success and attention with the increased usage of smartphones among people these days. Practical application of the technology is no more a good example than Amazon’s Alexa and Apple’s Siri, where it is more convenient for people to search whatever they need to by using voice search.
Voice search gives companies a lot of edges when it comes to competing in the market. All you have to do is to adjust the content on your website more conveniently and interactively. By this, the voice search will find your website and recommend it to the person using it.
4. Optimization Tools
Optimization tools or conversion optimization acts as an encouraging medium for visitors on your website to engage with your content, brand, product, or whatever services you are offering. This method allows you to dig deeply into the people that are visiting your websites so that you can utilize that data for future campaigns.
This method requires proper analytical skills to categorize your research and data collecting and prevent you from collecting incorrect data.
5. Low Code Tech
Most Martech tools involve t learning coding systems but visual modeling is increasingly allowing people with little to no coding expertise to overcome this issue. Infamous drag and drop page builders are included under this category.
With low code tools, one can access websites or apps for events without needing to attach them with any software engineering department for optimization or consultation.
6. Data Analytics
Data analytics is the priority of many businesses worldwide due to the perks it offers in digital marketing. This is to access a user’s online and offline activity status to build up your brand and product’s popularity. it includes purchasing a user’s search history to know about their consumer background.
Business owners combine this tech with market segmentation and targeted approaches, to interact with potential consumers and respond to a marketing action or campaign. This allows them the advantage to transform or customize their product with the ongoing social trends
7. Automation & Remarketing
Automation is a tool that brings all your marketing efforts together including analytics, online forms, tracking clients’ web surfing time, personalizing website content along with managing email campaigns, facilitating the alignment of sales and, informing these activities with data to third party users.
Remarking is a tool that acts as a reverse marketing strategy to attract the user that initially visited a specific website and didn’t buy anything, upon leaving the website, ads will appear on the customer’s social media platforms related to the brand or product. It is quite inexpensive as compared to other tools and convenient as you are only tracking people that have visited your website. Many small business owners use this tool to stabilize their digital marketing campaigns with little investing.
What is your favorite tool that has helped you redefine your marketing plan?