The internet is an unparalleled source of information. Anybody can make content about any type of niche. But if you want to rank high in search engines quality content isn’t enough.
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You need to be an authority on a topic if you want to improve your overall online presence. Backlink building is one of the best ways to do this. But what exactly is backlink building and why do brands need it?
Why Is Backlink Building Important?
Backlinks are social proof for search engines. It signals that a certain piece of content is good enough to link to. The more people link to your content, the higher your authority.
Every link is like a person “vouching” for your site. Search engines like Google can view this as your site attaining expertise, authoritativeness, and trustworthiness (EATs).
According to a study, backlink building is the most important off-site search engine optimization (SEO) strategy. If people trust your site, Google is more likely to push your content to its users.
Here are the backlinking best practices to look into.
5 Backlink Building Best Practices
Backlinks are the secret sauce of SEO. They’re like powerups for your eCommerce site that help boost search engine rankings. Let’s explore the best practice you can apply in your next backlinking campaigns.
Use Influencer Marketing
Millennials and Gen X make up the majority of the consumer base who buy products online. These generations trust influencers more than celebrities or large brand-sponsored content.
E-commerce brands can use influencers or bloggers to produce content assets that simultaneously boost customer engagement and domain authority.
They can have sponsored accounts where they’d post images that feature your products. You can then buy those products through targeted links that have additional product information.
For example, if your niche is fashion, it can include tips, lifestyle content, and more. Even though social network links don’t have an immediate effect on search engine results, they may help bring in organic referring sites.
Create Linkable Product Assets On Your Site
Simple product descriptions on your site won’t be enough to rank you higher. You need to create content and assets related to your products that attract links such as:
- In-depth guides
- Widgets and tools
- Reports and Case Studies
- Top Lists
Utilize User Generated Content
User-generated content is popular on social media, but it can also be used to produce email marketing campaign visuals. UGC helps in customer-brand engagement since it gives consumers a platform to share their thoughts and engage with a company via visuals.
Though it’s important to collect user-generated content, it doesn’t imply you have to utilize every picture that’s shared with you. Find professionally taken photos that convey the spirit of your company and use them in a few emails.
Create FAQ Pages
Frequently Asked Questions (FAQ) websites are helpful tools for finding answers to issues in your field. They are linkable assets, however, they draw links in a somewhat different way than others.
Rather than using frequently asked questions (FAQs) for outreach (while that can be done), try optimizing the page for various long-tail keywords related to the issue at hand. Then, your article will be visible to individuals who use those terms in a search engine to find content like yours.
People are more likely to link to these sites on forums or social media or cite them in blog posts because they are easily accessible and provide solutions to common issues.
Do Curated Statistics Pages
Including relevant statistics in your writing is a specific approach to getting quality inbound links. Using statistics is a powerful tool for refuting skepticism and establishing credibility.
By publishing useful data in your field, you may boost your site’s credibility and attract more visitors. Another option is to conduct surveys and report the findings in the form of blog posts.
If others find your survey data valuable, they may link to it from their own articles, which you can promote via social media. Good content that is relevant to a certain audience will get backlinks organically over time.
3 Easy Backlink Building Strategies For eCommerce Brands
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Now that we know some of the best practices for backlinking, here are some strategies to help you get backlinks for your eCommerce brand.
Find Prospects In Your Niche
Backlinking is a social practice. You need to connect with the right people and provide them with value for the link. This all starts with finding the right prospects in your niche.
To compile a list of potential leads, just type your niche plus “guest post” into Google and compile the resulting URLs in a spreadsheet. But be careful when doing this. Most of the sites would sell you links.
Utilize Visuals In Outreach Campaigns
Visuals are powerful tools for conveying information. It can help highlight the best features of your products.
But an eCommerce site can have hundreds of products. Finding the right photos for your campaigns can take a lot of time. To streamline the process, you can use online tools for AI product photos.
You need to get your point out swiftly. While writing is crucial, it’s critical to remember that visual material is processed far more quickly than text according to studies.
Write Guest Posts
Guest posting is one of the best backlink-building strategies. You’re offering to write an article about a topic you’re an expert on in exchange for a link back to your site.
To do this, you need to reach out to webmasters and offer your pitch. You can use guest post pitch email templates to optimize the process.
Use SEO software like ahrefs or Semrush to identify guest post opportunities. Do competitor research on their backlinks and identify which ones are from guest posts.
Backlink building is essential if you want to improve your eCommerce brand’s authority and online reputation. But before spending time and resources on it, consider the following:
- Backlinks are digital representations of “vouching”. The more people vouch for your content, the more likely Google will show users your content.
- eCommerce sites can create in-depth guides for products that can naturally attract backlinks.
- Building backlinks requires you to create relationships with other webmasters.
- Do competitor research and backlink audits to see where they get backlinks from.