Breathwork: The Business of Breathing and Well-Being

Looking for the secret that companies use to improve employees’ mental health and productivity? Hoping to tap into a new venture that’s in and will remain in demand? Ready to positively change your life and business? To answer all these questions, let’s study the business of breathwork.


photo credit: EnergieDeVie / Pixabay

What Is Breathwork?

Breathwork is the intentional manipulation of a person’s breathing pattern to create a desired outcome. Research shows it improves emotional, mental, and physical health.

LinkedIn is calling breathwork “the next big thing in corporate wellness programs,” thanks to its ability to reduce stress in the workplace and increase employee performance.

The Business of Breathwork

While breathwork itself is an ancient concept, it has more recently crept into the Western world and is now taking hold. Similar to how yoga has infiltrated the health and wellness space while being thousands of years old, people worldwide are finally tapping into the benefits of breathwork.

Once someone experiences its benefits, it’s easy to see the uptick in breathwork classes and instructors over the last half a decade and at the forefront of this movement is SOMA Breath.

Started in 2017, SOMA Breath has certified over 2,000 practitioners and helped hundreds of thousands begin and continue their breathwork journeys.

Breathwork for Better Business

Today, breathwork is used in far more environments than the yoga mat or meditation room.

In fact, many businesses have begun using breathwork techniques at the start of meetings to help boost mental performance and lower stress to help improve productivity and avoid employee burnout.

Breathwork coaches can be the missing link to help existing businesses reach goals and increase employee satisfaction, reducing turnover. Offering these services to your current office and other businesses can be a solid business model for your breathwork company.

How Do You Start a Breathwork Business?

Starting your breathwork business requires a few steps and a lot of patience and practice. Like all businesses, you have to believe in your product to be truly successful.

Get a Solid Practice

The first thing you need to do to have a successful breathwork business is to practice, practice, and practice some more.

Leaning into yourself and your own breath will help you accomplish your goals while keeping you balanced, healthy, and clear-headed. Your personal practice will set the tone for your business and its successes.

Get Certified

Once you have a solid practice, you may feel ready to take a breathwork certification course.

However, not all courses are created equal. Accredited Counselors, Coaches, Psychotherapists, and Hypnotherapists (ACCPH) and Continuing Professional Development (CPD) Accreditation have accredited SOMA Breath. In addition to these accreditations, industry leaders such as Gaia, Yoga Magazine, Microsoft, OM Yoga, and more trust SOMA Breath.

Make a Business Plan

After you’ve completed your certification course, you are ready to create a business plan.

There are endless options for where you can teach or hold breathwork sessions. Yoga studios, gyms, and fitness centers are great options. But breathwork is also used in medical settings like hospitals, doctors’ offices, and mental health facilities for patients and staff.

As mentioned, many businesses are also tapping into the benefits of breathwork to help ease workplace stress and create a more peaceful and productive environment.

Speed Up Your Business Growth

When it comes to growing your business, it may seem like patience is key. However, there are a few things you can do to help speed up your business growth.

  • Get rid of negative self-talk and limited thinking
  • Never stop learning, especially from mistakes
  • Create your inner circle of other industry members
  • Appreciate the journey

But even if you start slowly, you can create a successful breathwork business. Consistency is key, so don’t forget to practice while building your dream breathwork business.

A Career That Truly Helps

The sky’s the limit for breathwork.

This booming industry is creating a foothold in the Western world as more and more people and corporations discover its benefits for their employees and their bottom line.

With breathwork, you can create the life you love and a successful and rewarding business. Whether you facilitate classes at a local yoga studio or help corporations, breathwork is a business that truly supports well-being.

About the Author

Niraj Naik is a certified pharmacist turned holistic health and breathwork expert, professional musician, serial entrepreneur, founder of Soma Breath, and one of the world’s most sought-after spiritual ceremony facilitators. | |


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